Ansira’s strategy team is continuously scouting the latest news, social chatter, and consumer behavior data for relevant industry, technology and Marketing trends from big-name brands. The Monthly Marketing Scout covers every marketing channel and industry vertical so you can learn about all the most news-worthy movements across topics like: Experiential Marketing Social Media Technology Cable […]
Search: “partner marketing”
We found 119 results for your search.
What is Channel Marketing? Channel marketing is when partners like agents, resellers, distributors, or franchisee owners, align with an enterprise company to market or sell the goods and services of the enterprise brand on their behalf. This indirect sales motion is a long-standing marketing and sales model to drive revenue and growth for enterprise companies. […]
The following information was sourced from Ansira’s The Channel Effect client summit that took place in February 2024. For more information about The Channel Effect, click here. The evolution of email marketing has come a long way. In 2009, a Wall Street Journal article proclaimed the decline of email, overshadowed by the rise of social […]
By now you have probably heard about the demise of third-party cookies; but what does that really mean? There are more tracking options for marketers in 2024, and Ansira is here to help guide you. Join Ansira EVP of Media Catie Cryder and VP of Product Management Angie Cordova as they sit down with Director […]
Picture this: you’re out fishing, hoping to reel in a big catch. Would you use the same bait for every fish in the sea? Probably not. Just like fishing, marketing your franchise requires a tailored approach to hook the right customers. Enter franchisee marketing segmentation – the secret sauce for unleashing your growth potential. Why […]
In the ever-evolving landscape of digital marketing, staying ahead of the curve is paramount for marketers aiming to craft compelling customer experiences in 2024. As we start the new year, it’s crucial to understand and adapt to three key industry disruptions that are reshaping the way brands engage with consumers. Focusing on these conversations now […]
In the ever-evolving realm of marketing and marketing technologies, the convergence of tech and strategy has become more critical than ever. Ansira has stood at the forefront of this intersection, pioneering the use of Artificial Intelligence (AI) in our adtech for over two decades. In an enlightening conversation, we spoke with Angie Cordova, Ansira’s VP […]
In an engaging Roundtable Q&A, Angie Cordova, Vice President of Product Management at Ansira, delves into the dynamic world of automotive marketing. With the industry facing seismic shifts due to a multitude of factors such as volatile inventory levels, elevated interest rates, technological advancements in marketing, and tight advertising budgets, dealers are grappling with the […]
Are you looking for a competitive advantage in your indirect sales motions? In this webinar, Ansira’s SVP of Marketing & Product Marketing Courtney Acuff sits down with Canalys Chief Analyst Jay McBain as he shares some practical, tactical channel marketing advice and strategies based on current trends and how they will impact channel programs heading […]
The following information was sourced from Ansira’s The Channel Effect client summit that took place in February of 2023 and is the follow-up to the previously posted blog, [Aligning the Partner Experience: A Journey Towards a Strong Ecosystem]. For more information about The Channel Effect 2024, click here. In today’s dynamic business landscape, fostering successful […]