Local Marketing Activation Social Media Strategy UX

Adapting Automotive Marketing in a Shifting Landscape: Strategies for Dealers in 2024 

In an engaging Roundtable Q&A, Angie Cordova, Vice President of Product Management at Ansira, delves into the dynamic world of automotive marketing. With the industry facing seismic shifts due to a multitude of factors such as volatile inventory levels, elevated interest rates, technological advancements in marketing, and tight advertising budgets, dealers are grappling with the […]

Channel Data Management Channel Partner Marketing

Reflections as We Look Ahead to Channel Focus Live 2022

Channel Focus is a leading community providing information to key executives running channel programs in the largest and most innovative IT and Telecom companies. Channel Focus events are recognized throughout the industry by Channel Leaders, bringing together experts to share the latest best practices and “how-to” information – Ansira is proud to be a contributing […]

Customer Experience and Loyalty Data + Insights Uncategorized

Building a Personalization Strategy to Up Level your Customer Experience

This blog was created in tandem with a recent webinar with our partners at Bloomreach, a leading CDP + omnichannel marketing automation and experience platform that was purpose-built for the marketer. To dig in on this topic further, be sure to check out the webinar recording on demand. Make sure you are thinking about data […]


4 Keys to Designing a Great Customer Experience

Customer Experience /ˈkəstəmər/ /ˌikˈspirēəns/ noun [ singular] how people find, engage with, and advocate for the brands they love – When considering the importance of CX today, it’s hard not to reflect on the last two years and the major societal changes that have impacted both consumer behavior and the way business gets done. […]


The Connection Between Behavioral Science and Customer Experience: Part 2

Welcome to Part 2 of our behavioral science series! If you haven’t read Part 1 yet, check it out here for some helpful background information and context. As promised, we are exploring three more behavioral science concepts within the context of marketing and customer experience (CX). We’ll cover inertia, choice architecture, and choice overload, including […]

Performance Marketing

What’s Next for Facebook Campaigns Post-iOS Privacy Updates?

Facebook iOS Conversion Underreporting In the year since Apple implemented Privacy updates that impact the ability to track certain website behavior, the media and ad technology teams here at Ansira have learned a lot. The team, like many in the industry, have directly felt the impact of available measurement KPIs, options for targeting and optimization, […]

CX + Loyalty Strategy

Assessment: Are You Meeting the Needs of Your Customers?

The path to meeting customer expectations and driving additive value through customer experience (CX) is a challenge even for the world’s most beloved brands. We often see brands struggling to understand their capabilities in relation to driving experiences, and where to prioritize. Evolution and change to customer experience are best undertaken incrementally. Realistic expectations of […]


The Connection Between Behavioral Science and Customer Experience: Part 1

Behavioral science concepts help to explain why people take certain actions in specific situations. Books like Nudge (R. Thaler & C. Sunstein) have made behavioral science more popular across business leaders, government agencies, and the general public. Many of the concepts have been used to try to help people make better life choices (e.g., pay […]

CX + Loyalty

Customer Journey Mapping and Its Essential Place for Today’s Modern Marketer

Recently, the discussion of customer experience and experience design has been omnipresent, with marketers hyper-focused on creating the best experience for customers, thus competing not only within their industry but across industries. Never before has an auto brand experience compared to a QSR (quick-service restaurant) experience, for example, but that has changed, and it has […]


Playing the Long Game: Adobe’s Commerce Strategy with Magento

I’m from Chicago. As a Chicagoan, a highlight of every year is the NFL Draft. I’m also a Digital Practitioner. As a Digital Practitioner, a highlight of every year is Adobe Summit. Both landed within the same timeframe this year at the end of April. What do these two events have in common? They offer […]