Ansira
Since its launch in October 2020, Google Analytics 4 (GA4) has been a journey. From filter changes to data streams to explorations, it has been a learning experience for everyone, including those at Google. Looking at the GA4 release notes, you can see that Google continues to make updates to make the process of gathering […]
Since the birth of the internet, third-party tracking cookies have been a part of everyone’s journey. As the internet has grown and consumers have become more aware of their digital footprint, discussions on user tracking and privacy have evolved into the deprecation of the third-party cookie. With 63.3% of worldwide internet activity occurring in […]
The integration of AI chatbots into marketing strategies has reshaped the landscape, empowering businesses with insights, personalization capabilities, and efficiency. Its use in content creation has elevated the frequency of marketing messaging and strengthened the connection between consumer and brand. Join us as we embark on an exploration into AI’s pivotal role in modern marketing, […]
In the spirit of Valentine’s Day, it’s a good time to take stock of the value of attraction, affection and yes, brand love. Just like in our personal relationships, brands that are looking to build lasting and meaningful customer relationships need to invest time and energy into getting to know their customers’ needs, wants, and […]
In the ever-evolving realm of marketing and marketing technologies, the convergence of tech and strategy has become more critical than ever. Ansira has stood at the forefront of this intersection, pioneering the use of Artificial Intelligence (AI) in our adtech for over two decades. In an enlightening conversation, we spoke with Angie Cordova, Ansira’s VP […]
Loyalty programs remain one of the core ways for brands and companies to grow connections with their customers or partners and encourage repeat business. According to Accenture, 90% of companies currently have some type of loyalty program in place, with more than 3.3 billion loyalty memberships in the U.S. alone. But simply having a […]
In an engaging Roundtable Q&A, Angie Cordova, Vice President of Product Management at Ansira, delves into the dynamic world of automotive marketing. With the industry facing seismic shifts due to a multitude of factors such as volatile inventory levels, elevated interest rates, technological advancements in marketing, and tight advertising budgets, dealers are grappling with the […]