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Channel Enablement Channel Partner Marketing Data + Insights Uncategorized

What Is Channel Marketing?

What is Channel Marketing?  Channel marketing is when partners like agents, resellers, distributors, or franchisee owners, align with an enterprise company to market or sell the goods and services of the enterprise brand on their behalf. This indirect sales motion is a long-standing marketing and sales model to drive revenue and growth for enterprise companies. […]

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Channel Data Management Channel Partner Marketing Strategy

Inflection Points: Evolving Partner Marketing Strategies

The following information was sourced from Ansira’s monthly webinar series. Click here to watch the recording – a must see for all channel partners!    Channel partners are expressing high confidence in their ability to drive revenue growth and profit in 2024. According to a Canalys poll among a sample of 200+ of Candefero’s partner community, […]

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Channel Data Management Channel Enablement Channel Partner Marketing

Leveraging Segmentation for a Transformative Partner Experience

The following information was sourced from Ansira’s The Channel Effect client summit that took place in February of 2023 and is the follow-up to the previously posted blog, [Aligning the Partner Experience: A Journey Towards a Strong Ecosystem]. For more information about The Channel Effect 2024, click here. In today’s dynamic business landscape, fostering successful […]

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Channel Data Management Channel Enablement Channel Partner Marketing

Aligning the Partner Experience: A Journey Towards a Strong Ecosystem

The following information was sourced from Ansira’s The Channel Effect client summit that took place in February of 2023. For more information about The Channel Effect, click here. In the ever-evolving business landscape, the concept of partner ecosystems has emerged as a game changer for companies. What was once considered a buzzword has now become […]