Categories
Local Marketing Activation Media Planning and Buying

What the Fee? A Media Buyer’s Practical Guide to Understanding Local Media Fees

Here’s the deal: national and local media fees don’t operate on the same playing field. While national media might get more of the limelight, local media holds its own by being incredibly targeted and impactful. But that focus comes with a higher cost. So, why exactly are local media fees higher?  Economies of Scale: Bigger […]

Categories
Data + Insights Web Development

Website Search Insights: Competitive and Comparative Analyses

In our latest research endeavor, we delved into both competitive and comparative analyses to gain comprehensive insights into website search functionality. Through meticulous examination of Ansira’s competitors’ strategies and leading ecommerce platforms, we unearthed valuable trends and patterns. Our findings shed light on the evolving landscape of website search, offering actionable insights for optimizing user […]

Categories
User Experience Web Development

Unlocking the Power of Website Search

In today’s digital age, website search functionality plays a pivotal role in shaping user experiences. Whether it’s finding a product, exploring content, or seeking information, users rely on search to navigate websites efficiently. But what makes a website search truly effective? To uncover the answers, let’s delve into different aspects of the search design and […]

Categories
Customer Experience and Loyalty CX + Loyalty Loyalty Marketing

The Ultimate Guide to Building Brand Loyalty in 2024

Regardless of the product or service a brand provides or the industry vertical(s) it serves, competing for and retaining brand loyalty from customers in a world with seemingly endless alternatives and a sometimes less than stellar economy has never been more challenging. While overcoming that obstacle may feel daunting at first, creating lasting brand loyalty […]

Categories
Channel Enablement Channel Partner Marketing Data + Insights

The Latest Thinking on Partner Marketing and How to Enable Partners for Success

As a leading channel technology company and services provider, Ansira has a unique method for driving B2B and B2C incentives, motivation, and loyalty. Our approach is to help clients realize a connected marketplace by uniting their distributed ecosystem, and ultimately driving increased demand and sales for their business. For more than 20 years I have […]

Categories
Data + Insights Digital Marketing Strategy

Overcoming Barriers to GenAI Adoption

Generative AI (GenAI) has dominated the conversation over the past year, thanks to its rapid and transformative growth. It’s considered one of the most significant technological advancements since the launch of the smartphone in 2007. Much like the internet and social media, AI presents a substantial opportunity for companies, enterprises, and service providers.   Forrester, a […]

Categories
Channel Enablement Channel Partner Marketing Data + Insights Uncategorized

What Is Channel Marketing?

What is Channel Marketing?  Channel marketing is when partners like agents, resellers, distributors, or franchisee owners, align with an enterprise company to market or sell the goods and services of the enterprise brand on their behalf. This indirect sales motion is a long-standing marketing and sales model to drive revenue and growth for enterprise companies. […]

Categories
Data + Insights Digital Marketing Social Media Strategy

What a TikTok Ban Could Mean for Marketers

After years of attempts to ban the use of TikTok in the United States, President Biden recently signed into law legislation that gives Chinese parent company ByteDance nine months to divest from TikTok or face a nationwide ban of the app. This move comes amid concerns that Chinese authorities could force ByteDance to hand over […]

Categories
Channel Data Management Channel Partner Marketing Strategy

Inflection Points: Evolving Partner Marketing Strategies

The following information was sourced from Ansira’s monthly webinar series. Click here to watch the recording – a must see for all channel partners!    Channel partners are expressing high confidence in their ability to drive revenue growth and profit in 2024. According to a Canalys poll among a sample of 200+ of Candefero’s partner community, […]

Categories
Data + Insights Digital Marketing Email Marketing

Mastering the Inbox: Email Marketing Strategies to Stand Out

The following information was sourced from Ansira’s The Channel Effect client summit that took place in February 2024. For more information about The Channel Effect, click here.  The evolution of email marketing has come a long way. In 2009, a Wall Street Journal article proclaimed the decline of email, overshadowed by the rise of social […]