Channel Data Management Channel Enablement Channel Partner Marketing

The Pressure is On: Tactical Insights for Channel Marketing in 2024

Are you looking for a competitive advantage in your indirect sales motions? In this webinar, Ansira’s SVP of Marketing & Product Marketing Courtney Acuff sits down with Canalys Chief Analyst Jay McBain as he shares some practical, tactical channel marketing advice and strategies based on current trends and how they will impact channel programs heading into 2024. They discuss five key trends and their surprising influence on how your channel programs are designed and managed today: 

  1. Integration-first buyer (they want more islands in their tech stack) 
  2. Partners are changing how they go-to-market and that means the enterprise needs to change, too 
  3. A younger channel partner marketer changes how the enterprise needs to work 
  4. Regulatory and pricing impacts 
  5. Emerging technologies in marketing that impact channel partner marketing