Everyone out there is telling you that your organization needs a Customer Data Platform. Market research indicates that consumers crave convenience and more than 50% of marketers have identified personalization as their first priority. Personalization is dependent upon a 360-degree view of your customers, and that is dependent upon data unification. The unification of data […]
Digital Marketing is multifaceted and contains many moving parts. Because of this, automotive dealers often struggle with figuring out where exactly to focus their digital marketing efforts and how to leverage their digital marketing tools strategically. John Houmis, Senior Vice President of Client Engagement and Experience, recently sat down for a Roundtable Q&A to address […]
We live in a world of data-driven marketing, and it is crucial to assess and reassess your customer data strategy to ensure compliance while serving customers as best as possible. Read on for a deep dive into the subjects to know.
CDPs and MDMs are both powerful data management technologies, but how do they compare and contrast to meet the needs of a brand’s data strategy goals?
This blog was created in tandem with a recent webinar with our partners at Bloomreach, a leading CDP + omnichannel marketing automation and experience platform that was purpose-built for the marketer. To dig in on this topic further, be sure to check out the webinar recording on demand. Make sure you are thinking about data […]
Customer Experience /ˈkəstəmər/ /ˌikˈspirēəns/ noun [ singular] how people find, engage with, and advocate for the brands they love – www.ansira.com When considering the importance of CX today, it’s hard not to reflect on the last two years and the major societal changes that have impacted both consumer behavior and the way business gets done. […]
Didn’t have a chance to participate in Adobe Summit 2022? Don’t worry you can access the on-demand content all year long. Or you can read through our quick takes to grasp the essence of the 2022 content (note: some sessions such as training, celebrity interviews, and Live Q&A, are only available for 30 days post-event). […]
As marketing continues to become more data-driven, marketers are left to wonder what data is appropriate for the specific marketing tactic they want to execute. Even if they know what data they need, they are at the mercy of IT, technology vendors, or service providers to execute the process before they have access to that […]
If anyone knows the power of email, it’s Massimo Arrigoni, CEO of BEE. With 20 years of software-building experience, Arrigoni is a “big believer in reducing friction between your product and the people you built it for.” And BEE does just that. The email builder and editor with a “two clicks and you’re designing emails” […]
What is Customer Journey Orchestration? Customer Journey Orchestration is the process of understanding where your customer is in their journey, recognizing their needs, and then acting on those needs using their preferred channel of communication in real-time. Generating deeper personalization for customer interactions, Customer Journey Orchestration is quickly being adopted as a new normal in […]