AnsiraRenee has 15+ years of strategy experience that is primarily agency-driven and heavily steeped in all things digital and media. Her expertise spans research and
insights, experience planning, content strategy, and client strategy for top brands
across multiple industry verticals. Beard’s approach to problem-solving is fueled by curiosity and combines creativity, empathy, data, and very often, a healthy dose of calculated risk.
Picture this: you’re out fishing, hoping to reel in a big catch. Would you use the same bait for every fish in the sea? Probably not. Just like fishing, marketing your franchise requires a tailored approach to hook the right customers. Enter franchisee marketing segmentation – the secret sauce for unleashing your growth potential. Why […]
In the evolving landscape of artificial intelligence (AI), the integration of empathy emerges as a compelling frontier. As machines become increasingly intertwined with human experiences, understanding the role of empathy in AI holds profound implications. This blog delves into the fascinating intersections of technology and empathy, unraveling how AI’s capacity to comprehend and respond to […]
As marketers, we talk a lot about making meaningful connections with customers. Two words that get thrown around in those conversations are “personal” and “personalized,” and they’re both important concepts to understand for the development of exceptional customer experiences – read on to learn more about the differences and proper context for use. How to […]