As a continuation of Part 1 of our Digital Marketing Series, John Houmis, Senior Vice President of Client Engagement and Experience, sat down for a Roundtable Q&A to address some hot-button digital marketing challenges that automotive dealers frequently face. In Part 2, Houmis provides more tips and tricks to help automotive dealers strategically improve their […]
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Digital Marketing is multifaceted and contains many moving parts. Because of this, automotive dealers often struggle with figuring out where exactly to focus their digital marketing efforts and how to leverage their digital marketing tools strategically. John Houmis, Senior Vice President of Client Engagement and Experience, recently sat down for a Roundtable Q&A to address […]
The following information was sourced from Ansira’s The Channel Effect client summit that took place in February of 2023. For more information about The Channel Effect, click here. In the ever-evolving business landscape, the concept of partner ecosystems has emerged as a game changer for companies. What was once considered a buzzword has now become […]
The following information was sourced from Ansira’s The Channel Effect virtual event. For more session thought leadership, check out TheChannelEffect.com. Without direct consumer interaction, a powerful, large scale go-to-market strategy could miss the mark and yield mediocre results. Messaging that drives customers to points of sales is not always the same messaging needed to help […]
Delivering seamless engagements at every touchpoint is imperative, and to accomplish this companies with distributed sales models (brands that work with dealers, franchisees, and independent retailers, for example) must empower partners at the local level. At Ansira, we have the unique perspective of working across many industries, using our proprietary technology to help brands effectively […]
In this dynamic Channel Focus panel session, “The Latest Thinking on Partner Incentives,” Ansira Channel VP Courtney Acuff joins other industry leaders to discuss a wide range of topics including how the partner experience has changed, the pivots necessary to modernize incentive programs, as well as the importance of technology automation to power successful incentive […]
This Ansira webinar covers new automotive research based on qualitative interviews with senior marketing executives at premier auto manufacturers including BMW, Chevrolet, Ford, General Motors, Hyundai, Nissan, Subaru, Toyota, and Volkswagen. The research, conducted by Winterberry Group and sponsored by Ansira, looks at how automakers have been using data in new and innovative ways before […]
Post-COVID channel partner marketing will not be the same. Programs will need to evolve to continue attracting the right partners and driving increased partner sales in this new market. But how should you change your program to ensure success? Ansira VP of Client Partnership Karlyn Bentley joins the Channel Focus panel of industry experts to […]
For brands with a distributed sales model, the projected shift in consumer purchasing patterns, especially, at a local level, will be significant in the coming weeks to months. Today’s sensitive landscape calls for an equally sensitive approach to the way brands interact with customers and how they provide experiences. However, now is the time to […]
Editor’s note: Ansira Chief Client Officer Andy Arnold sat down with Facebook U.S. Global Solutions Vice President Michelle Morris recently for a chat at the annual Association of National Advertisers (ANA) Masters of Marketing conference in Orlando, Florida. They discussed the challenges and opportunities faced by brands that rely on partners for local sales. This […]