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Data + Insights Local Marketing Activation

Google’s 2023 I/O Conference: The Future of Search, Data, and Websites

Google I/O, their annual developer conference, was held on May 10 in Mountain View, California. This is the time for Google to highlight new product developments and where the future of their products is headed. There can be an overwhelming amount of data from this conference, and it can be difficult to understand how Google’s […]

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Data + Insights

Google Whisperer’s Guide to Location in Google Analytics

Ahead of the July 1st deadline, our Google Whisperer is here to break down how geolocation actually works, how accurate it really is, and what you can do about it.  

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Uncategorized

CDP vs. MDM: Complementary or Contradictory?

CDPs and MDMs are both powerful data management technologies, but how do they compare and contrast to meet the needs of a brand’s data strategy goals?

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Customer Experience and Loyalty Data + Insights Uncategorized

Building a Personalization Strategy to Up Level your Customer Experience

This blog was created in tandem with a recent webinar with our partners at Bloomreach, a leading CDP + omnichannel marketing automation and experience platform that was purpose-built for the marketer. To dig in on this topic further, be sure to check out the webinar recording on demand. Make sure you are thinking about data […]

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Data + Insights

First-Party Data: What Is It and How to Utilize It 

First-Party Data. Third-Party Data. We’ve all heard these phrases, but what exactly are the differences and more importantly, what do we do and how can we use both types?  First, let’s start with the definitions:  Third-Party Data: Data that is captured and/or bought via another website/source/company (hence the term “third party”). Examples of 3rd Party websites for dealers include: TrueCar, Edmunds, Autotrader, CarGurus, just to name a few. […]

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Data + Insights

5 Steps for Choosing the Right CDP for Your Business

So, you are thinking about implementing a Customer Data Platform. You have heard about them, done some research on them, and maybe you have even seen a few demos. Now what? The more you look into it, the more questions you have. The more questions you have, the more research you do. But between the […]

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Data + Insights Uncategorized

Bring Your Own Data: The Steppingstone to a Data-Driven Organization

As marketing continues to become more data-driven, marketers are left to wonder what data is appropriate for the specific marketing tactic they want to execute. Even if they know what data they need, they are at the mercy of IT, technology vendors, or service providers to execute the process before they have access to that […]

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Data + Insights

Enterprise Data Supply Chain Approach to Solving End-to-End Data Problems

At Ansira, we use Enterprise Data Supply Chain to address marketers’ end-to-end data needs from source to consolidation, and activation to analytics. Defined at the enterprise level, we think about how to use data to solve problems, creating the culture of data-driven decision making, especially when it comes to marketing investments. Data Supply Chain is […]

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Data + Insights

How Do CPG Brands Use Data?

It’s a race, a race to collect data, but very few companies invest in the resources that would get them to the finish line. Why? These companies realize what prize lies at the end of the race – potentially winning over customers – but do they really know how to leverage this data? We see […]

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CX + Loyalty

Personal vs. Personalized in the Quest for Creating Meaningful Customer Experiences

As marketers, we talk a lot about making meaningful connections with customers. Two words that get thrown around in those conversations are “personal” and “personalized,” and they’re both important concepts to understand for the development of exceptional customer experiences – read on to learn more about the differences and proper context for use. How to […]