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Data + Insights Digital Marketing Local Marketing Activation

Google Analytics 4: Updates to Events, Key Events, and Conversions

Since its launch in October 2020, Google Analytics 4 (GA4) has been a journey. From filter changes to data streams to explorations, it has been a learning experience for everyone, including those at Google. Looking at the GA4 release notes, you can see that Google continues to make updates to make the process of gathering […]

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Customer Experience and Loyalty Data + Insights Loyalty Marketing

Delta SkyMiles Loyalty Encounters Severe Turbulence

A Guide to Avoid the Same Fate with Your Loyalty Program It wasn’t that long ago that a well-known politician stated that “you have to pass the bill to know what’s in it.” I was reminded of this odd statement just this past week when, in response to severe customer backlash, Delta CEO Ed Bastian […]

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Customer Experience and Loyalty Data + Insights Loyalty Marketing

Loyalty: The Future of Customer Engagement [Part 1]

Loyalty can mean many things to many people; personally, and professionally. In its simplest form, it is the notion of a tool used by brands to drive customer engagement by leveraging a reward or incentive to make a purchase decision. And in its deepest form, it is a means to evoke a personal and emotional […]

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Customer Experience and Loyalty Data + Insights Loyalty Marketing Strategy

Exploring & Ensuring Empathy in the AI Universe

In the evolving landscape of artificial intelligence (AI), the integration of empathy emerges as a compelling frontier. As machines become increasingly intertwined with human experiences, understanding the role of empathy in AI holds profound implications. This blog delves into the fascinating intersections of technology and empathy, unraveling how AI’s capacity to comprehend and respond to […]

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Data + Insights Local Marketing Activation

Google’s 2023 I/O Conference: The Future of Search, Data, and Websites

Google I/O, their annual developer conference, was held on May 10 in Mountain View, California. This is the time for Google to highlight new product developments and where the future of their products is headed. There can be an overwhelming amount of data from this conference, and it can be difficult to understand how Google’s […]

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Data + Insights

Google Whisperer’s Guide to Location in Google Analytics

Ahead of the July 1st deadline, our Google Whisperer is here to break down how geolocation actually works, how accurate it really is, and what you can do about it.  

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Uncategorized

CDP vs. MDM: Complementary or Contradictory?

CDPs and MDMs are both powerful data management technologies, but how do they compare and contrast to meet the needs of a brand’s data strategy goals?

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Customer Experience and Loyalty Data + Insights Uncategorized

Building a Personalization Strategy to Up Level your Customer Experience

This blog was created in tandem with a recent webinar with our partners at Bloomreach, a leading CDP + omnichannel marketing automation and experience platform that was purpose-built for the marketer. To dig in on this topic further, be sure to check out the webinar recording on demand. Make sure you are thinking about data […]

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Data + Insights

First-Party Data: What Is It and How to Utilize It 

First-Party Data. Third-Party Data. We’ve all heard these phrases, but what exactly are the differences and more importantly, what do we do and how can we use both types?  First, let’s start with the definitions:  Third-Party Data: Data that is captured and/or bought via another website/source/company (hence the term “third party”). Examples of 3rd Party websites for dealers include: TrueCar, Edmunds, Autotrader, CarGurus, just to name a few. […]

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Data + Insights

5 Steps for Choosing the Right CDP for Your Business

So, you are thinking about implementing a Customer Data Platform. You have heard about them, done some research on them, and maybe you have even seen a few demos. Now what? The more you look into it, the more questions you have. The more questions you have, the more research you do. But between the […]