Ansira
In today’s digital age, website search functionality plays a pivotal role in shaping user experiences. Whether it’s finding a product, exploring content, or seeking information, users rely on search to navigate websites efficiently. But what makes a website search truly effective? To uncover the answers, let’s delve into different aspects of the search design and […]
Regardless of the product or service a brand provides or the industry vertical(s) it serves, competing for and retaining brand loyalty from customers in a world with seemingly endless alternatives and a sometimes less than stellar economy has never been more challenging. While overcoming that obstacle may feel daunting at first, creating lasting brand loyalty […]
As a leading channel technology company and services provider, Ansira has a unique method for driving B2B and B2C incentives, motivation, and loyalty. Our approach is to help clients realize a connected marketplace by uniting their distributed ecosystem, and ultimately driving increased demand and sales for their business. For more than 20 years I have […]
Generative AI (GenAI) has dominated the conversation over the past year, thanks to its rapid and transformative growth. It’s considered one of the most significant technological advancements since the launch of the smartphone in 2007. Much like the internet and social media, AI presents a substantial opportunity for companies, enterprises, and service providers. Forrester, a […]
What is Channel Marketing? Channel marketing is when partners like agents, resellers, distributors, or franchisee owners, align with an enterprise company to market or sell the goods and services of the enterprise brand on their behalf. This indirect sales motion is a long-standing marketing and sales model to drive revenue and growth for enterprise companies. […]
After years of attempts to ban the use of TikTok in the United States, President Biden recently signed into law legislation that gives Chinese parent company ByteDance nine months to divest from TikTok or face a nationwide ban of the app. This move comes amid concerns that Chinese authorities could force ByteDance to hand over […]
The following information was sourced from Ansira’s monthly webinar series. Click here to watch the recording – a must see for all channel partners! Channel partners are expressing high confidence in their ability to drive revenue growth and profit in 2024. According to a Canalys poll among a sample of 200+ of Candefero’s partner community, […]
The following information was sourced from Ansira’s The Channel Effect client summit that took place in February 2024. For more information about The Channel Effect, click here. The evolution of email marketing has come a long way. In 2009, a Wall Street Journal article proclaimed the decline of email, overshadowed by the rise of social […]
Mobile device usage is at an all-time high. Most of us always have our device within arm’s reach. This device convenience means it is as crucial as ever for businesses to ensure their mobile website has everything site visitors need. To underscore the point, in Quarter 4 of 2023, nearly 70% of the traffic to […]
Since its launch in October 2020, Google Analytics 4 (GA4) has been a journey. From filter changes to data streams to explorations, it has been a learning experience for everyone, including those at Google. Looking at the GA4 release notes, you can see that Google continues to make updates to make the process of gathering […]