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Channel Enablement Channel Partner Marketing Data + Insights Uncategorized

What Is Channel Marketing?

What is Channel Marketing?  Channel marketing is when partners like agents, resellers, distributors, or franchisee owners, align with an enterprise company to market or sell the goods and services of the enterprise brand on their behalf. This indirect sales motion is a long-standing marketing and sales model to drive revenue and growth for enterprise companies. […]

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Data + Insights Digital Marketing Social Media Strategy

What a TikTok Ban Could Mean for Marketers

After years of attempts to ban the use of TikTok in the United States, President Biden recently signed into law legislation that gives Chinese parent company ByteDance nine months to divest from TikTok or face a nationwide ban of the app. This move comes amid concerns that Chinese authorities could force ByteDance to hand over […]

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Channel Data Management Channel Partner Marketing Strategy

Inflection Points: Evolving Partner Marketing Strategies

The following information was sourced from Ansira’s monthly webinar series. Click here to watch the recording – a must see for all channel partners!    Channel partners are expressing high confidence in their ability to drive revenue growth and profit in 2024. According to a Canalys poll among a sample of 200+ of Candefero’s partner community, […]

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Data + Insights Digital Marketing Email Marketing

Mastering the Inbox: Email Marketing Strategies to Stand Out

The following information was sourced from Ansira’s The Channel Effect client summit that took place in February 2024. For more information about The Channel Effect, click here.  The evolution of email marketing has come a long way. In 2009, a Wall Street Journal article proclaimed the decline of email, overshadowed by the rise of social […]

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Digital Marketing Local Websites and Marketing User Experience Web Development

The Importance of Optimizing Your Website for Mobile

Mobile device usage is at an all-time high. Most of us always have our device within arm’s reach. This device convenience means it is as crucial as ever for businesses to ensure their mobile website has everything site visitors need. To underscore the point, in Quarter 4 of 2023, nearly 70% of the traffic to […]

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Data + Insights Digital Marketing Local Marketing Activation

Google Analytics 4: Updates to Events, Key Events, and Conversions

Since its launch in October 2020, Google Analytics 4 (GA4) has been a journey. From filter changes to data streams to explorations, it has been a learning experience for everyone, including those at Google. Looking at the GA4 release notes, you can see that Google continues to make updates to make the process of gathering […]

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Channel Data Management Customer Experience and Loyalty Data + Insights Digital Marketing User Experience

The Third-Party Cookie is on its Way Out: What Does it Mean?

Since the birth of the internet, third-party tracking cookies have been a part of everyone’s journey. As the internet has grown and consumers have become more aware of their digital footprint, discussions on user tracking and privacy have evolved into the deprecation of the third-party cookie.   With 63.3% of worldwide internet activity occurring in […]

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Channel Partner Marketing Customer Experience and Loyalty Data + Insights Strategy

Reeling in Success: Why Your Franchise Needs Segmented Marketing 

Picture this: you’re out fishing, hoping to reel in a big catch. Would you use the same bait for every fish in the sea? Probably not. Just like fishing, marketing your franchise requires a tailored approach to hook the right customers. Enter franchisee marketing segmentation – the secret sauce for unleashing your growth potential.  Why […]

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Data + Insights Digital Marketing User Experience

AI Generated Marketing Content: Advantages and Considerations

The integration of AI chatbots into marketing strategies has reshaped the landscape, empowering businesses with insights, personalization capabilities, and efficiency. Its use in content creation has elevated the frequency of marketing messaging and strengthened the connection between consumer and brand. Join us as we embark on an exploration into AI’s pivotal role in modern marketing, […]

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Customer Experience and Loyalty Data + Insights Digital Marketing Local Websites and Marketing

Customer Retention Strategies for Reducing Churn and Increasing Loyalty

In the spirit of Valentine’s Day, it’s a good time to take stock of the value of attraction, affection and yes, brand love. Just like in our personal relationships, brands that are looking to build lasting and meaningful customer relationships need to invest time and energy into getting to know their customers’ needs, wants, and […]