Ansira
If you search the internet today for anything related to AI, articles and conversations about ChatGPT and its counterparts dominate the landscape. There is plenty to be said about the language-model AIs using some combination of algorithms and human-set parameters to respond in a way that sounds human. What we will attempt to do instead, […]
Didn’t have a chance to participate in Adobe Summit 2022? Don’t worry you can access the on-demand content all year long. Or you can read through our quick takes to grasp the essence of the 2022 content (note: some sessions such as training, celebrity interviews, and Live Q&A, are only available for 30 days post-event). […]
Customer expectations for service and experience have never been higher. Regardless of industry, consumers expect near perfection with every interaction, whether it’s a one-click pizza order or the ability to build a dream car online. A July 2018 study by research consulting firm BRP revealed that less than half of restaurants meet customer expectations for things like […]
Marketers often confuse the terms machine learning, automation, and artificial intelligence (AI), even using them interchangeably. They are interrelated but distinct, and those distinctions are important to consider. Understanding the nuances of these intelligence concepts can inform smart marketing decisions — and lead to solutions that meet business goals. What’s in a Name? Machine learning, […]
Retail brands carve out market share by delivering outstanding customer experiences. At the heart of each customer journey is technological innovation that delivers information to educate, delight, and persuade. Because today’s customers want insight and experiences, they expect to actively engage with the brand before buying. With a technology-driven engagement marketing strategy, retail brands can […]