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Channel Enablement Channel Partner Marketing Data + Insights

The Latest Thinking on Partner Marketing and How to Enable Partners for Success

As a leading channel technology company and services provider, Ansira has a unique method for driving B2B and B2C incentives, motivation, and loyalty. Our approach is to help clients realize a connected marketplace by uniting their distributed ecosystem, and ultimately driving increased demand and sales for their business. For more than 20 years I have […]

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Customer Experience and Loyalty Data + Insights Loyalty Marketing

Building and Refining a Personalized Loyalty Program

Loyalty programs remain one of the core ways for brands and companies to grow connections with their customers or partners and encourage repeat business. According to Accenture, 90% of companies currently have some type of loyalty program in place, with more than 3.3 billion loyalty memberships in the U.S. alone.   But simply having a […]

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Channel Data Management Channel Enablement Channel Partner Marketing

Leveraging Segmentation for a Transformative Partner Experience

The following information was sourced from Ansira’s The Channel Effect client summit that took place in February of 2023 and is the follow-up to the previously posted blog, [Aligning the Partner Experience: A Journey Towards a Strong Ecosystem]. For more information about The Channel Effect 2024, click here. In today’s dynamic business landscape, fostering successful […]

Categories
Channel Data Management Channel Enablement Channel Partner Marketing

Aligning the Partner Experience: A Journey Towards a Strong Ecosystem

The following information was sourced from Ansira’s The Channel Effect client summit that took place in February of 2023. For more information about The Channel Effect, click here. In the ever-evolving business landscape, the concept of partner ecosystems has emerged as a game changer for companies. What was once considered a buzzword has now become […]