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Channel Data Management Channel Enablement Channel Partner Marketing

Leveraging Segmentation for a Transformative Partner Experience

The following information was sourced from Ansira’s The Channel Effect client summit that took place in February of 2023 and is the follow-up to the previously posted blog, [Aligning the Partner Experience: A Journey Towards a Strong Ecosystem]. For more information about The Channel Effect 2024, click here. In today’s dynamic business landscape, fostering successful […]

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Channel Data Management Data + Insights Local Marketing Activation

Top 5 Reasons CDPs Can Fail, and How to Prevent It

By now, chances are you have heard all the industry buzz around Customer Data Platforms and the benefits they can provide to your organization. At their core, all CDPs should look to eliminate data silos by providing advanced data unification capabilities as well as deterministic and/or probabilistic identity resolution algorithms. Beyond that, capabilities will vary […]

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Channel Data Management Channel Enablement Channel Partner Marketing

Aligning the Partner Experience: A Journey Towards a Strong Ecosystem

The following information was sourced from Ansira’s The Channel Effect client summit that took place in February of 2023. For more information about The Channel Effect, click here. In the ever-evolving business landscape, the concept of partner ecosystems has emerged as a game changer for companies. What was once considered a buzzword has now become […]

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Channel Data Management Channel Partner Marketing

Reflections as We Look Ahead to Channel Focus Live 2022

Channel Focus is a leading community providing information to key executives running channel programs in the largest and most innovative IT and Telecom companies. Channel Focus events are recognized throughout the industry by Channel Leaders, bringing together experts to share the latest best practices and “how-to” information – Ansira is proud to be a contributing […]

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Channel Data Management Channel Partner Marketing Commerce

As Shoppers Shift to eCommerce, a MAP Policy is a Must

Well before the unprecedented events of 2020, traditional brick-and-mortar shoppers embraced the eCommerce channel in fast fashion. Benefits like same-day shipping, membership discounts, and an almost-unlimited access to inventory all made stay-at-home shopping the new normal. Of course, COVID-19 did nothing but accelerate this shift. In fact, data from IBM suggests that the eCommerce channel […]