Ansira
The following information was sourced from Ansira’s The Channel Effect client summit that took place in February 2024. For more information about The Channel Effect, click here. The evolution of email marketing has come a long way. In 2009, a Wall Street Journal article proclaimed the decline of email, overshadowed by the rise of social […]
Since its launch in October 2020, Google Analytics 4 (GA4) has been a journey. From filter changes to data streams to explorations, it has been a learning experience for everyone, including those at Google. Looking at the GA4 release notes, you can see that Google continues to make updates to make the process of gathering […]
Since the birth of the internet, third-party tracking cookies have been a part of everyone’s journey. As the internet has grown and consumers have become more aware of their digital footprint, discussions on user tracking and privacy have evolved into the deprecation of the third-party cookie. With 63.3% of worldwide internet activity occurring in […]
Picture this: you’re out fishing, hoping to reel in a big catch. Would you use the same bait for every fish in the sea? Probably not. Just like fishing, marketing your franchise requires a tailored approach to hook the right customers. Enter franchisee marketing segmentation – the secret sauce for unleashing your growth potential. Why […]
The integration of AI chatbots into marketing strategies has reshaped the landscape, empowering businesses with insights, personalization capabilities, and efficiency. Its use in content creation has elevated the frequency of marketing messaging and strengthened the connection between consumer and brand. Join us as we embark on an exploration into AI’s pivotal role in modern marketing, […]
In the spirit of Valentine’s Day, it’s a good time to take stock of the value of attraction, affection and yes, brand love. Just like in our personal relationships, brands that are looking to build lasting and meaningful customer relationships need to invest time and energy into getting to know their customers’ needs, wants, and […]
In the ever-evolving landscape of digital marketing, staying ahead of the curve is paramount for marketers aiming to craft compelling customer experiences in 2024. As we start the new year, it’s crucial to understand and adapt to three key industry disruptions that are reshaping the way brands engage with consumers. Focusing on these conversations now […]
There is a plethora of data out there on your consumers nowadays. Whether it be Zero, First, Second, or Third-Party data, it can be difficult to understand what is best to leverage for your specific consumer marketing needs. It can also be a challenge determining how to manage it, while maintaining compliance with privacy laws […]
Loyalty programs remain one of the core ways for brands and companies to grow connections with their customers or partners and encourage repeat business. According to Accenture, 90% of companies currently have some type of loyalty program in place, with more than 3.3 billion loyalty memberships in the U.S. alone. But simply having a […]
The Google Whisperer’s motto has always been “this is Google’s world, and we are all just living in it,” and you can see that right now with Google’s new announcement that dealers can now implement vehicle listing markup themselves. While this may appear to be a valuable service for dealers, a closer examination of the […]