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Data + Insights Digital Marketing User Experience

AI Generated Marketing Content: Advantages and Considerations

The integration of AI chatbots into marketing strategies has reshaped the landscape, empowering businesses with insights, personalization capabilities, and efficiency. Its use in content creation has elevated the frequency of marketing messaging and strengthened the connection between consumer and brand. Join us as we embark on an exploration into AI’s pivotal role in modern marketing, […]

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Customer Experience and Loyalty Data + Insights Digital Marketing Local Websites and Marketing

Customer Retention Strategies for Reducing Churn and Increasing Loyalty

In the spirit of Valentine’s Day, it’s a good time to take stock of the value of attraction, affection and yes, brand love. Just like in our personal relationships, brands that are looking to build lasting and meaningful customer relationships need to invest time and energy into getting to know their customers’ needs, wants and […]

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Channel Data Management Customer Experience and Loyalty Data + Insights Local Marketing Activation

Navigating 2024: Unveiling the Transformations Shaping Customer Experiences in Digital Marketing

In the ever-evolving landscape of digital marketing, staying ahead of the curve is paramount for marketers aiming to craft compelling customer experiences in 2024. As we start the new year, it’s crucial to understand and adapt to three key industry disruptions that are reshaping the way brands engage with consumers. Focusing on these conversations now […]

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Channel Data Management CRM and Loyalty Data + Insights Local Marketing Activation

Preference Centers: The Key to Unlock Consumer’s Hearts 

There is a plethora of data out there on your consumers nowadays. Whether it be Zero, First, Second, or Third-Party data, it can be difficult to understand what is best to leverage for your specific consumer marketing needs. It can also be a challenge determining how to manage it, while maintaining compliance with privacy laws […]

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Customer Experience and Loyalty Data + Insights Loyalty Marketing

Building and Refining a Personalized Loyalty Program

Loyalty programs remain one of the core ways for brands and companies to grow connections with their customers or partners and encourage repeat business. According to Accenture, 90% of companies currently have some type of loyalty program in place, with more than 3.3 billion loyalty memberships in the U.S. alone.   But simply having a […]

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Data + Insights Local Marketing Activation

Google Vehicle Listing Structured Data – What is it all about?

The Google Whisperer’s motto has always been “this is Google’s world, and we are all just living in it,” and you can see that right now with Google’s new announcement that dealers can now implement vehicle listing markup themselves. While this may appear to be a valuable service for dealers, a closer examination of the […]

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Customer Experience and Loyalty Data + Insights Loyalty Marketing

Delta SkyMiles Encounters Severe Turbulence: How to Avoid the Same Fate

It wasn’t that long ago that a well-known politician stated that “you have to pass the bill to know what’s in it.” I was reminded of this odd statement just this past week when, in response to severe customer backlash, Delta CEO Ed Bastian stated, “we’re reading the feedback” and “we probably went too far” […]

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Channel Data Management Data + Insights Local Marketing Activation Uncategorized

5 Reasons You Do Not Need A CDP

Everyone out there is telling you that your organization needs a Customer Data Platform. Market research indicates that consumers crave convenience and more than 50% of marketers have identified personalization as their first priority. Personalization is dependent upon a 360-degree view of your customers, and that is dependent upon data unification. The unification of data […]

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Customer Experience and Loyalty Data + Insights Loyalty Marketing

Loyalty: The Future of Customer Engagement [Part 1]

Loyalty can mean many things to many people; personally, and professionally. In its simplest form, it is the notion of a tool used by brands to drive consumer engagement by leveraging a reward or incentive to make a purchase decision. And in its deepest form, it is a means to evoke a personal and emotional […]

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Customer Experience and Loyalty Data + Insights Loyalty Marketing Strategy

Exploring & Ensuring Empathy in the AI Universe

In the evolving landscape of artificial intelligence (AI), the integration of empathy emerges as a compelling frontier. As machines become increasingly intertwined with human experiences, understanding the role of empathy in AI holds profound implications. This blog delves into the fascinating intersections of technology and empathy, unraveling how AI’s capacity to comprehend and respond to […]