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Data + Insights Local Marketing Activation

Google’s 2023 I/O Conference: The Future of Search, Data, and Websites

Google I/O, their annual developer conference, was held on May 10 in Mountain View, California. This is the time for Google to highlight new product developments and where the future of their products is headed. There can be an overwhelming amount of data from this conference, and it can be difficult to understand how Google’s […]

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CX + Loyalty Data + Insights

Creativity: The Last Unfair Advantage

Want more eyes on your brand? More clicks on “buy now”? The answer won’t be found in a spreadsheet. To quote the famous UK creative director, copywriter and author, Dave Trott, “Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.”  All other things being equal, it’s […]

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Data + Insights

Google Whisperer’s Guide to Location in Google Analytics

Ahead of the July 1st deadline, our Google Whisperer is here to break down how geolocation actually works, how accurate it really is, and what you can do about it.  

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Data + Insights

A (Hopefully) Simple Intro to AI

If you search the internet today for anything related to AI, articles and conversations about ChatGPT and its counterparts dominate the landscape.  There is plenty to be said about the language-model AIs using some combination of algorithms and human-set parameters to respond in a way that sounds human. What we will attempt to do instead, […]

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Data + Insights

Filters in Google Analytics 4: The Good, The Bad, and How to Keep Data Clean

The pivotal transition to Google Analytics 4 (GA4) is coming this year, and while there has been much work done to educate on new data streams, how to build events, and learn the tricks of a new interface, there is more to come to prepare for the switch to GA4. GA4 is not entirely comparable […]

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Data + Insights Strategy

The Art of the Dashboard – What Good Reporting Looks Like

When it comes to ‘good looking’ reporting, the visualization choices are endless. Get a look at some key elements behind the art and science of building an effective dashboard.

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Data + Insights

Collecting Data from Universal Analytics for Google Analytics 4

The Google Whisperer is back with a new how-to guide for Google Analytics 4 on leveraging your Universal Google Analytics (UA) setup to easily pass events into your new Google Analytics 4 (GA4). One of the features of GA4 that eases the transition from UA is the ability to collect UA events. It is important to note […]

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CX + Loyalty Data + Insights Uncategorized

Understanding Customer Data and Regulatory Compliances

We live in a world of data-driven marketing, and it is crucial to assess and reassess your customer data strategy to ensure compliance while serving customers as best as possible. Read on for a deep dive into the subjects to know.

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Data + Insights

Web 3.0 and Digital Marketing

The evolution of Web 3.0 has accelerated significantly in the last 5-7 years, and we see no sign of that pace slowing. Here’s our POV on Web 3.0 and digital marketing.

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Customer Experience and Loyalty Data + Insights Uncategorized

Building a Personalization Strategy to Up Level your Customer Experience

This blog was created in tandem with a recent webinar with our partners at Bloomreach, a leading CDP + omnichannel marketing automation and experience platform that was purpose-built for the marketer. To dig in on this topic further, be sure to check out the webinar recording on demand. Make sure you are thinking about data […]