Categories
Channel Partner Marketing Local Marketing Activation Local Websites and Marketing Strategy UX

Unleashing the Power of AI in Marketing: A Deep Dive into Ansira’s Adtech  Evolution

In the ever-evolving realm of marketing and marketing technologies, the convergence of tech and strategy has become more critical than ever. Ansira has stood at the forefront of this intersection, pioneering the use of Artificial Intelligence (AI) in our adtech for over two decades. In an enlightening conversation, we spoke with Angie Cordova, Ansira’s VP […]

Categories
Local Marketing Activation Social Media Strategy UX

Adapting Automotive Marketing in a Shifting Landscape: Strategies for Dealers in 2024 

In an engaging Roundtable Q&A, Angie Cordova, Vice President of Product Management at Ansira, delves into the dynamic world of automotive marketing. With the industry facing seismic shifts due to a multitude of factors such as volatile inventory levels, elevated interest rates, technological advancements in marketing, and tight advertising budgets, dealers are grappling with the […]

Categories
Local Marketing Activation Strategy

You Should Be Obsessed with Fuel Economy – Here’s Why 

Supply and demand crises are becoming our new normal. As supply and demand ebbs and flows, and the influence of other economic and global changes impact our daily lives, the cost of everything from groceries to gas continues to fluctuate.   Beginning in March 2022, gas prices SOARED. Now 4 months later, the average price […]