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Channel Data Management Customer Experience and Loyalty Data + Insights Digital Marketing User Experience

The Third-Party Cookie is on its Way Out: What Does it Mean?

Since the birth of the internet, third-party tracking cookies have been a part of everyone’s journey. As the internet has grown and consumers have become more aware of their digital footprint, discussions on user tracking and privacy have evolved into the deprecation of the third-party cookie.   With 63.3% of worldwide internet activity occurring in […]

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Channel Partner Marketing Customer Experience and Loyalty Data + Insights Strategy

Reeling in Success: Why Your Franchise Needs Segmented Marketing 

Picture this: you’re out fishing, hoping to reel in a big catch. Would you use the same bait for every fish in the sea? Probably not. Just like fishing, marketing your franchise requires a tailored approach to hook the right customers. Enter franchisee marketing segmentation – the secret sauce for unleashing your growth potential.  Why […]

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Customer Experience and Loyalty Data + Insights Digital Marketing Local Websites and Marketing

Customer Retention Strategies for Reducing Churn and Increasing Loyalty

In the spirit of Valentine’s Day, it’s a good time to take stock of the value of attraction, affection and yes, brand love. Just like in our personal relationships, brands that are looking to build lasting and meaningful customer relationships need to invest time and energy into getting to know their customers’ needs, wants, and […]

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Automotive Industry Trends Customer Experience and Loyalty Dealerships Web Development

Questions On the Minds of Auto Dealers: NADA 2024 RECAP

Another National Automobile Dealers Association Show (NADA) has come and gone, and the Ansira team was among many in the automotive community who gathered in Las Vegas walking the tradeshow floor and meeting with dealers and dealer groups. We had the privilege of hosting clients and contacts for private meetings before and during the show, […]

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Channel Data Management Customer Experience and Loyalty Strategy

Orchestrating Flawless Performance: The Power of Cross-Channel Media Activation

The conventional approach to media has evolved over the last decade. In the past, you would have traditional agencies that focused primarily on linear media. Those agencies are very labor intensive with little to no technology. And as a result, media attribution was extremely difficult to measure. On the flipside, you would have digital agencies […]

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Customer Experience and Loyalty Data + Insights Loyalty Marketing

Building and Refining a Personalized Loyalty Program

Loyalty programs remain one of the core ways for brands and companies to grow connections with their customers or partners and encourage repeat business. According to Accenture, 90% of companies currently have some type of loyalty program in place, with more than 3.3 billion loyalty memberships in the U.S. alone.   But simply having a […]

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Local Marketing Activation Social Media Strategy UX

Adapting Automotive Marketing in a Shifting Landscape: Strategies for Dealers in 2024 

In an engaging Roundtable Q&A, Angie Cordova, Vice President of Product Management at Ansira, delves into the dynamic world of automotive marketing. With the industry facing seismic shifts due to a multitude of factors such as volatile inventory levels, elevated interest rates, technological advancements in marketing, and tight advertising budgets, dealers are grappling with the […]