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Data + Insights Digital Marketing Strategy

Overcoming Barriers to GenAI Adoption

Generative AI (GenAI) has dominated the conversation over the past year, thanks to its rapid and transformative growth. It’s considered one of the most significant technological advancements since the launch of the smartphone in 2007. Much like the internet and social media, AI presents a substantial opportunity for companies, enterprises, and service providers.   Forrester, a […]

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Data + Insights Digital Marketing Email Marketing

Mastering the Inbox: Email Marketing Strategies to Stand Out

The following information was sourced from Ansira’s The Channel Effect client summit that took place in February 2024. For more information about The Channel Effect, click here.  The evolution of email marketing has come a long way. In 2009, a Wall Street Journal article proclaimed the decline of email, overshadowed by the rise of social […]

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CX + Loyalty Performance Marketing Strategy

A Quick Guide to Optimizing Email Metrics

Growing email analytics and big data capabilities are a priority for 42 percent of brands, according to research conducted by Litmus Analytics. Data is the most powerful tool you can use to extend customer profiles, deepen audience segmentation, and, ultimately, personalize experiences. But the sheer volume of information makes it difficult to know where to […]

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CX + Loyalty Performance Marketing

Is Your Email Marketing Annoying Customers?

Email marketing remains one of the most effective ways to engage with customers. However, emailing too often, and sending irrelevant content, are top causes of brand fatigue — and they can place perfectly pertinent emails smack inside the spam folder. How do you stay in front of customers without being overbearing or annoying? Here are […]

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CX + Loyalty Performance Marketing Strategy

8 Best Practices for Improving the Email User Experience

Email is the most prevalent channel for marketing communication, giving brands the power to inform, surprise and delight, and promote. But if it isn’t executed properly, email also has the power to chip away at hard-earned brand equity, leaving marketers to wonder what they could’ve done differently. From punchy preheaders to fast-loading images, here are […]