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Simplified Search Results Drive Details Page Engagement
CHALLENGE The Search Results page of a website is often the first page a shopper lands on when coming from advertising or using a search engine. This page enables shoppers to find products that meet their main criteria by using tools such as filter, search and the ability to customize the sort order. Once a […]
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Nothing Bundt Cakes Entices Drivers for an Impulse Treat
CHALLENGE Started by two friends who shared a love of baking delicious, handcrafted cakes to bring joy to friends and family, now Nothing Bundt Cakes is a growing franchise with over 400 bakeries. Previously, the paid media strategy focused primarily on lower-funnel activities to grow online orders. When the paid media strategy shifted from a […]
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Progressive Profiling Helps Cox Media Group Stand Out in the Inbox
CHALLENGE Cox Media Group runs seven newspapers across the country and hits over 3.5 million doorsteps daily. But their subscribers weren’t crossing over to online channels for breaking news and updates. Enter: email. And the opportunity to improve engagement right from the inbox. Cox came to the table with preexisting email campaigns. Some, such as […]
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Delivering a Well-Done ESP Migration for Char-Broil
CHALLENGE Char-Broil has been making cookouts better with their products for over 70 years. As their backyard grilling and smoking innovations became more advanced every year, the brand needed to find an email service provider (ESP) just as innovative as their cooking products. They chose Ansira for the job, setting goals for improving their email […]
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Changing Consumer Perception of the Cost of Dealer Maintenance and Service
CHALLENGE Consumer perception may not always be reality. Subaru previously ranked low in J.D. Power’s Fairness of Charges survey for mass-market brands. Industry research indicated that 67% of customers were hesitant to use dealership service departments due to perceived high costs. Among Subaru customers aged 39 and younger, the primary influencer on deciding to service […]
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Dynamic Content Drives Rewarding Behavior for Synovus
CHALLENGE Synovus is a modern finance company with deep roots in its local communities. A huge initiative for 2017 was the rollout of enhanced credit cards with deeper rewards and more enticing cash back options. To support this rollout, they were looking for a partner to help them tell the story of their revamped credit […]
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Ansira Global Payments Automates the Payment Management Process at Scale
CHALLENGE The brand-partner relationship can sometimes be fraught with processes and systems that don’t deliver the best experience. Processing international payments, across client partners in various countries and currencies, at scale, is one such experience that can leave partners frustrated. Turn-around times and payment blockers can catch partners off guard while clients need the most […]
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SiteOne Prepares Customers for a New Online Landscape
CHALLENGE As the number one destination for landscape professionals, SiteOne Landscape Supply is known for unparalleled in-store service, nursery supplies, turf, irrigation products, and more. For a company that has traditionally done sales in-person or over the phone, launching a new website with eCommerce functionality required some repositioning and educational materials for their customer base. […]
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A Fruitful Email Program Helps Edible Arrangements Grow Engagement and Revenue
CHALLENGE As the primary channel for creating repeat e-commerce business, email is central to Edible Arrangements’ engagement, loyalty and incremental revenue. But the company didn’t have an in-house team of email experts, and Edible Arrangements was navigating a legacy contract with an email service provider (ESP) that was not only expensive, but also overloaded with […]
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Serta Simmons Bedding Maximizes Key Selling Periods with Digital Activation
CHALLENGE One of North America’s largest bedding manufacturers, the company behind the Serta®, Beautyrest®, Simmons®, and Tuft & Needle® brands, Serta Simmons Bedding realized that a significant amount of co-op fund dollars were being left on the table by retail partners. In a world where partners in a distributed sales ecosystem are a brand’s most […]
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No Yolks Stirs Up Brand Awareness With Strategic Facebook Ad Campaign
CHALLENGE No Yolks needed to boost brand recognition and encourage purchases, especially among millennial women who potentially thought of No Yolks as the noodles their mothers and grandmothers used to make casseroles and stroganoffs. Could a strategic Facebook ad campaign help drive the awareness the brand was looking for? The brand wanted to show the […]
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Aruba Lures Lucrative Beach Seekers With Robust CRM Solution
CHALLENGE Aruba Tourism Authority (ATA), the official marketing and tourism organization for Aruba, wanted to increase first-time and repeat visits to the island. To accomplish this goal, ATA needed to address some of the organization’s antiquated processes and systems and improve overall engagement with past and future guests. 43% Increase in island return rate for […]
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Honda Revs Up Local Marketing With New and Improved TCMA Solution
CHALLENGE Automobile manufacturer Honda wanted to improve local marketing capabilities for its tier 3 dealer partners. The brand’s outdated ad-builder site catered primarily to tier 2 advertising agencies and mainly housed outdated and noncompliant marketing assets. To ensure seamless customer experiences with the brand and the local dealers, Honda needed a user-friendly platform with reporting […]
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The Coca-Cola Company Converts the Most Leads With Revamped B2B Site
CHALLENGE The Coca-Cola Company is one of the world’s most recognized and beloved brands, known predominantly for its signature beverage, Coca-Cola. Although the beverage behemoth has enjoyed phenomenal success in the B2C space, it needed to strengthen its B2B website, CokeSolutions.com, to better connect with retail, food service, and vending customers and prospects. CokeSolutions.com was […]
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Multibrand CRM Solution Makes Purina a Top Dog With Customers
With help from Ansira, Purina activated a best-in-class customer-relationship management solution to increase growth across its dog food and cat food brands.
AnsiraAccelerating Distributed Ecosystems