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Data + Insights Digital Marketing Email Marketing

Mastering the Inbox: Email Marketing Strategies to Stand Out

The following information was sourced from Ansira’s The Channel Effect client summit that took place in February 2024. For more information about The Channel Effect, click here.  The evolution of email marketing has come a long way. In 2009, a Wall Street Journal article proclaimed the decline of email, overshadowed by the rise of social […]

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Local Marketing Activation

Email Marketing in 2024: Navigating Gmail and Yahoo’s New Sending Guidelines

Gmail and Yahoo will enforce new email sending guidelines starting February 1, 2024, which require subscriber protections for inboxes. Those impacted include bulk email senders who send more than 5,000 emails per day to Gmail and Yahoo subscribers. Email has always been a prime target for attackers, and unfortunately, simply encrypting message transfers between email […]

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Customer Experience and Loyalty Performance Marketing Strategy

Inbox Innovations: Strategies and Systems to Drive Email Engagement

Email is one of the most competitive landscapes in marketing communications. It’s also one of the most critical channels for marketers to drive valuable customer engagement. When producing email campaigns for today’s inbox, there’s a lot of opportunity to streamline efficiencies from content creation to testing to scaling, and one of the most effective ways […]

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CX + Loyalty Performance Marketing

Maximizing Email Readability with Live Text

Live text isn’t only clean to the eye, it also comes with a whole host of benefits, from dark mode rendering to avoiding lawsuits. Read on for our POV on the pros and cons.

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CX + Loyalty Performance Marketing

What Does Apple’s Mail Privacy Protection Update Mean for Email Marketers?

Apple recently made waves at their Worldwide Developers Conference (WWDC 2021) with the announcement of new privacy advancements for iOS 15, iPadOS 15, macOS Monterey, and watchOS 8. As the world tuned in to the unveiling of enhanced protections in app permissions, Siri, and iCloud+, there was one feature that had email marketers on the […]

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CX + Loyalty Performance Marketing

Email Design Systems: Laying the Groundwork for Collaboration

Last year, Ansira was approached by Charter’s email team with a very intriguing challenge: to increase speed-to-market, enhance efficiencies, and improve email engagement and conversion—all at the same time. Bright-eyed, the team gathered in a room with a whiteboard, dry-erase marker, and countless ideas waiting to be brought to life. In the end, it was […]

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CX + Loyalty

Life After Bronto: Finding Your Next ESP

This blog was written in partnership with Bloomreach, a leading CDP + omnichannel marketing automation and experience platform that was purpose-built for the marketer. This year was supposed to be the moment when everything went “back to normal.” A time when everyone had a chance to catch their breath. However, if you’re a Bronto customer, […]

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Uncategorized

EiQ Sponsor Spotlight: Massimo Arrigoni of BEE

If anyone knows the power of email, it’s Massimo Arrigoni, CEO of BEE. With 20 years of software-building experience, Arrigoni is a “big believer in reducing friction between your product and the people you built it for.” And BEE does just that. The email builder and editor with a “two clicks and you’re designing emails” […]

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CX + Loyalty

EiQ Sponsor Spotlight: Tasha Reasor of Iterable

Today’s marketing is a world away from the ads of yesterday. It’s more personal, more socially conscious and more about conversation than conversion. Tasha Reasor knows all about this sea change. As VP of Demand Generation & Customer Marketing at Iterable, she manages the company’s holistic marketing capabilities, driving brand awareness and loyalty. She’s the […]

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Data + Insights Performance Marketing

Implementing Engagement-Based Marketing

Imagine you’re back in the year 2000 and I told you that in 20 years, you’d be using email marketing to not only fuel your business engine, but you’d be leveraging it to learn more about your audience as well. Mind blown, right? Now, here we are in 2021, and despite all of the digital […]