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Channel Data Management Customer Experience and Loyalty Data + Insights Digital Marketing User Experience

The Third-Party Cookie is on its Way Out: What Does it Mean?

Since the birth of the internet, third-party tracking cookies have been a part of everyone’s journey. As the internet has grown and consumers have become more aware of their digital footprint, discussions on user tracking and privacy have evolved into the deprecation of the third-party cookie.   With 63.3% of worldwide internet activity occurring in […]

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Channel Partner Marketing Customer Experience and Loyalty Data + Insights Strategy

Reeling in Success: Why Your Franchise Needs Segmented Marketing 

Picture this: you’re out fishing, hoping to reel in a big catch. Would you use the same bait for every fish in the sea? Probably not. Just like fishing, marketing your franchise requires a tailored approach to hook the right customers. Enter franchisee marketing segmentation – the secret sauce for unleashing your growth potential.  Why […]

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Customer Experience and Loyalty Data + Insights Digital Marketing Local Websites and Marketing

Customer Retention Strategies for Reducing Churn and Increasing Loyalty

In the spirit of Valentine’s Day, it’s a good time to take stock of the value of attraction, affection and yes, brand love. Just like in our personal relationships, brands that are looking to build lasting and meaningful customer relationships need to invest time and energy into getting to know their customers’ needs, wants, and […]

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Automotive Industry Trends Customer Experience and Loyalty Dealerships Web Development

Questions On the Minds of Auto Dealers: NADA 2024 RECAP

Another National Automobile Dealers Association Show (NADA) has come and gone, and the Ansira team was among many in the automotive community who gathered in Las Vegas walking the tradeshow floor and meeting with dealers and dealer groups. We had the privilege of hosting clients and contacts for private meetings before and during the show, […]

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Channel Data Management Customer Experience and Loyalty Strategy

Orchestrating Flawless Performance: The Power of Cross-Channel Media Activation

The conventional approach to media has evolved over the last decade. In the past, you would have traditional agencies that focused primarily on linear media. Those agencies are very labor intensive with little to no technology. And as a result, media attribution was extremely difficult to measure. On the flipside, you would have digital agencies […]

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Channel Data Management Customer Experience and Loyalty Data + Insights Local Marketing Activation

Navigating 2024: Transformations Shaping Customer Experiences in Digital Marketing

In the ever-evolving landscape of digital marketing, staying ahead of the curve is paramount for marketers aiming to craft compelling customer experiences in 2024. As we start the new year, it’s crucial to understand and adapt to three key industry disruptions that are reshaping the way brands engage with consumers. Focusing on these conversations now […]

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Customer Experience and Loyalty Data + Insights Loyalty Marketing

Building and Refining a Personalized Loyalty Program

Loyalty programs remain one of the core ways for brands and companies to grow connections with their customers or partners and encourage repeat business. According to Accenture, 90% of companies currently have some type of loyalty program in place, with more than 3.3 billion loyalty memberships in the U.S. alone.   But simply having a […]

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Customer Experience and Loyalty Data + Insights Loyalty Marketing

Delta SkyMiles Loyalty Encounters Severe Turbulence

A Guide to Avoid the Same Fate with Your Loyalty Program It wasn’t that long ago that a well-known politician stated that “you have to pass the bill to know what’s in it.” I was reminded of this odd statement just this past week when, in response to severe customer backlash, Delta CEO Ed Bastian […]

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Customer Experience and Loyalty Data + Insights Loyalty Marketing

Loyalty: The Future of Customer Engagement [Part 1]

Loyalty can mean many things to many people; personally, and professionally. In its simplest form, it is the notion of a tool used by brands to drive customer engagement by leveraging a reward or incentive to make a purchase decision. And in its deepest form, it is a means to evoke a personal and emotional […]

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Customer Experience and Loyalty Data + Insights Loyalty Marketing Strategy

Exploring & Ensuring Empathy in the AI Universe

In the evolving landscape of artificial intelligence (AI), the integration of empathy emerges as a compelling frontier. As machines become increasingly intertwined with human experiences, understanding the role of empathy in AI holds profound implications. This blog delves into the fascinating intersections of technology and empathy, unraveling how AI’s capacity to comprehend and respond to […]