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A Guide to Exploring & Ensuring Empathy in the AI Universe
Artificial Intelligence (AI) is one of the first emerging technologies that will impact us all every day – personally and professionally as marketers. So, in this brave new frontier, how can brands maintain humanness in the way they connect with their consumers? This guide delves into the role of empathy in AI and highlights the […]
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Monthly Marketing Scout – As of August 2023
Ansira’s strategy team is continuously scouting the latest news, social chatter, and consumer behavior data for relevant industry and technology trends from big-name brands. The Monthly Marketing Scout covers every marketing channel and industry vertical so you can learn about all the most news-worthy movements across topics like: Experiential Marketing Social Media Technology Cable TV […]
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Ansira Recognized in Forrester’s The Loyalty Services Providers Landscape, Q3 2023
Ansira was recognized in Forrester’s The Loyalty Services Providers Landscape, Q3 2023, an overview of 26 notable vendors identified as “marketing service providers that offer loyalty-specific consulting to help companies conduct market research, develop their loyalty strategies, build and manage programs, measure performance, select execution partners, and offer operational support.” The overview was created to […]
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7 Tangible Ways to Integrate Empathy into Email Marketing Playbook
This useful playbook is based on a presentation from EiQ 2023 in which Ansira’s VP of Strategy Renee Beard discusses the value of empathy in today’s email marketing campaigns. She touches on what empathy truly looks like when it comes to email marketing, how to connect with consumers on a deeper level, the ground rules […]
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Electric Vehicles: A Practical Guide
As more consumers begin to explore the world of electric vehicles (EVs), it’s crucial for the automotive industry to adapt their marketing strategies to meet their needs. Developing an EV website optimization strategy can help answer potential customers’ questions and capture their demand. This involves optimizing website content to provide relevant information on EVs and […]
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Google Whisper’s Guide to Getting Started in Google Analytics 4 (GA4) and Local Ad Campaigns
With the announcement that Google Universal Analytics (UA) will no longer process new data as of July 1st 2023, now is the time to ensure that you have your GA4 property set up. Collecting data now means you’ll be able to make month-over-month and year-over-year comparisons when Google sunsets data collection in UA. There are […]
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The Google Whisperer’s Roadmap to Google Analytics 4: Q3 2022
Well friends, the time is here. We’ve been on this journey of Google Analytics 4 since its announcement in October 2020, and now the countdown starts. We all have one year to get Google Analytics 4 set up, working on your website, and all the data flowing. Over the past few months, we’ve walked through […]
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Preparing for the Cookieless Future
There’s a lot of speculation out there, and some misconceptions about exactly what’s happening and what it will mean. We’ll explain the situation, bust some commonly overheard myths, and provide guidance as to how you can adapt your future marketing plans. HAVE YOU HEARD that “cookies are dying” or that “the cookie is dead?” Are […]
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Google Whisperer’s Guide to Search Console GA4 Integration
This month’s guide is a walkthrough of how to connect Google Search Console with Google Analytics, what you get, and where to find the data in GA4. This integration gives you access to two new reports: The Google Organic Search Queries report shows search queries and their related metrics (impressions, clicks, CTR, and average rank) […]
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Vehicle Acquisition Strategies Playbook
Used car acquisition has never been more important. As new car inventory continues to lag behind demand, filling your lot with quality, used cars can help keep your sales rolling in. But do you have a strategy to bring in used cars? Are you mining your database to find all the options that may exist? […]
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The Enterprise Perspective on Customer Journey Mapping
Providing an enjoyable customer experience means knowing who your customer is and where and how you can meet their needs. Customer journey mapping is a process that, when executed strategically, allows large companies to identify opportunities and deliver a better experience at scale. What does this research reveal?Ansira in partnership with Ascend2 fielded the Customer […]
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Demystifying Decisioning and Orchestration: The Power Behind Customer Journeys
Interacting with consumers has become increasingly difficult—deciding on the right message to send to a customer, and effectively orchestrating the activation of that message has become more challenging than ever before. Why? Consumers are now interacting with brands in more places, using more (and different) devices and channels than any time in history. They expect […]
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The Future Customer Report: A Shift to Mindful Shopping
How has COVID-19 shifted the customer’s shopping mindset? This Raconteur special report, featuring an article with Ansira thought leadership, looks at how the pandemic has prompted extreme shifts in consumer demands and spending patterns, as well as how these changes may be building customers into more mindful shoppers. Read First: Pg. 18 – Why Experiences […]
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The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World
The automotive industry has long maintained a complicated relationship with the internet. Today, automakers have accelerated at unprecedented speed to leverage data to build, market and sell vehicles digitally. This research delves into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions […]
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The Evolution From Loyalty Program to Loyalty Company
In the Expectation Age, customers demand seamless, contextually relevant experiences at every touchpoint, so brands have to think about their loyalty proposition beyond a single program or platform. Meeting customer expectations requires a comprehensive, data-driven strategy for cohesive communications and interactions that enhance engagement, foster retention, and build brand advocacy. To do this, a brand […]
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Multichannel Orchestration: The Key to Customer Engagement
The Expectation Age has upended how brands market to consumers. The era of the empowered buyer has put even greater pressure on brands with direct and indirect sales channels. How can they provide seamless customer experiences when data is siloed, messages get lost in the ecosystem, and experience competitors now threaten their business? To explore […]
AnsiraAccelerating Distributed Ecosystems