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Data + Insights Local Marketing Activation

Google’s 2023 I/O Conference: The Future of Search, Data, and Websites

Google I/O, their annual developer conference, was held on May 10 in Mountain View, California. This is the time for Google to highlight new product developments and where the future of their products is headed. There can be an overwhelming amount of data from this conference, and it can be difficult to understand how Google’s […]

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Data + Insights

Google Whisperer’s Guide to Location in Google Analytics

Ahead of the July 1st deadline, our Google Whisperer is here to break down how geolocation actually works, how accurate it really is, and what you can do about it.  

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Data + Insights

Filters in Google Analytics 4: The Good, The Bad, and How to Keep Data Clean

The pivotal transition to Google Analytics 4 (GA4) is coming this year, and while there has been much work done to educate on new data streams, how to build events, and learn the tricks of a new interface, there is more to come to prepare for the switch to GA4. GA4 is not entirely comparable […]

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Data + Insights

Collecting Data from Universal Analytics for Google Analytics 4

The Google Whisperer is back with a new how-to guide for Google Analytics 4 on leveraging your Universal Google Analytics (UA) setup to easily pass events into your new Google Analytics 4 (GA4). One of the features of GA4 that eases the transition from UA is the ability to collect UA events. It is important to note […]

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Data + Insights

Google Whisperer’s Guide to Touchpoints in Google Analytics 4

Since their announcement in October 2020, Google has touted the increased attribution reporting as one of the major benefits of Google Analytics 4. Specifically, they called out the introduction of cross-channel data driven attribution. This is great to read, but what does it really mean in our day-to-day work? That’s where the Google Whisperer comes in. […]

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Local Marketing Activation

Google Whisperer’s Guide to Local Advertising Campaigns

It’s a new year and a great time to reevaluate your advertising strategies and campaigns. Are you focused on the correct profit centers? Are you taking advantage of everything an advertising platform offers you? Google has made some amazing updates to their local ad campaigns. For dealers looking to grow their foot traffic in the […]

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Data + Insights

How to Build a Report from Scratch in Google Analytics 4

The Google Whisperer is back with a new walk-through guide for Google Analytics 4. For those who attended the GA4 webinar, you know the key takeaway was to start working in GA4 now, report by report. We talked about how the consistent theme of GA4 is change. Reports look different, metrics are in different places, and the […]

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Data + Insights

Google Whisperer’s Guide to Creating Conversion Goals in Google Analytics 4

Google Analytics 4. We all know it’s here, and it’s really different from what we are used to. So much change in a tool we use all the time can make us feel like imposters and make it hard to complete the analytics tasks we’ve spent years mastering. On this journey to attribution, our Google Whisperer […]

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Data + Insights

3 Things to be Aware of Before You Upgrade to Google Analytics 4

When we last left this data & attribution story, Google had just released the newest version of their analytics tool, Google Analytics 4 (GA4). According to Google, “…the new Google Analytics will give you the essential insights you need to be ready for what’s next.” Having spent a lot of time this last week in the new […]