Channel Partner Marketing Performance Marketing

Rethinking Event SOPs to Prepare for the Future of In-Person Events

For many a marketer, a significant portion of their budget and plan for 2020 was altered with the cancelation of in-person events in Q2 and beyond. Some have successfully pivoted to virtual platforms or smaller online roundtables, while for others, an entire quarter (if not year) of pipeline has all but disappeared. Unfortunately, there isn’t […]

CX + Loyalty Performance Marketing Strategy

Savvy Retailers Leverage Technology to Influence the Customer Journey

Retail brands carve out market share by delivering outstanding customer experiences. At the heart of each customer journey is technological innovation that delivers information to educate, delight, and persuade. Because today’s customers want insight and experiences, they expect to actively engage with the brand before buying. With a technology-driven engagement marketing strategy, retail brands can […]