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Crumbs to Conversions: Marketing Strategies Beyond Cookies
By now you have probably heard about the demise of 3rd party cookies; but what does that really mean? There are more tracking options for marketers in 2024, and Ansira is here to help guide you. Join Ansira EVP of Media Catie Cryder and VP of Product Management Angie Cordova as they sit down with […]
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Customer Retention Strategies
Long-term customer retention starts on day one. The moment you bring on a new client, your work to keep them begins. Ansira is here to help with tips and tricks to build a winning customer retention strategy. Moving from that first transaction to a second (and hopefully a third and fourth) takes dedication, education, and […]
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Sourcing Qualified Job Candidates Through Meta Campaigns
For specialized industries, identifying qualified candidates for open employment roles can be a challenge. Ansira is here to help, with proven best practices on creating and executing Meta campaigns to generate job candidates for specific positions. Whether you are recruiting at the national, regional, or local level, utilizing digital marketing campaigns can increase your candidate […]
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The Loyalty Blueprint: Building (and Refining) A Personalized Loyalty Program
Personalization is key to enhance the overall customer experience and show customers you know them. But loyalty programs have evolved since the days of simple points offers and you need to continue to refine your program over the course of its maturity. Join SVPs of Client Partnership Karlyn Bentley and John Pedini as they sit […]
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Balanced Innovation: Preserving Empathy in AI Advancement
In this brave new frontier where AI and other advanced technology is powering all things, how can we maintain humanness in the way consumers experience our brand(s)? The answer is through a continuous cycle of listening, learning, and empathizing. This answer may sound simple, but the execution is a bit more involved. Brands must listen […]
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The Pressure is On: Tactical Insights for Channel Marketing in 2024
Are you looking for a competitive advantage in your indirect sales motions? In this webinar, Ansira’s SVP of Marketing & Product Marketing Courtney Acuff sits down with Canalys Chief Analyst Jay McBain as he shares some practical, tactical channel marketing advice and strategies based on current trends and how they will impact channel programs heading […]
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FIRESIDE CHAT: Knowing Your UX and UI
Check out our latest fireside chat featuring Ansira’s Director of Product Marketing, DeJuan Mahome, and our award-winning Director of Product Management, Kelli Liddane, as they discuss the fundamentals of user experience (UX) and user interface (UI), and how improving both can substantially impact the growth of your business. Whether you are a business owner, developer, […]
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Media Planning in Today’s Advertising Landscape
We are midway through Q3 which means now is the perfect time to start planning budgets for 2024. It’s an election year, so that alone can significantly affect how you buy, not to mention what and where. Considering historical impact and results is just one piece of the puzzle, but staying ahead of media trends […]
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Mastering SEO: Boost Your Local Visibility
Traditional agencies primarily focus on keyword rankings and organic traffic as indicators of SEO success, but those things don’t sell products, drive subscriptions, or generate foot traffic on their own. The modern SEO experience should be about the complete customer journey from acquisition to action. Join Ansira’s Director of Earned & Owned Media Mick Gier, […]
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Google Analytics 4: The Final Countdown
Whether you’ve been preparing for a year or just digging in, July 1 is the official date Google Analytics 4 will replace Universal Google Analytics. Ansira is here to help you get organized during the final countdown, and our latest webinar will help guide you through the final few weeks and set you up for […]
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7 Tangible Ways to Integrate Empathy into Marketing Campaigns Today EiQ 2023 Session Recording
In this presentation recording from EiQ 2023, Ansira’s VP of Strategy Renee Beard discusses the value of empathy in today’s email marketing campaigns. She touches on what empathy truly looks like when it comes to email marketing, how to connect with consumers on a deeper level, the ground rules for getting started, and seven practical […]
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Edge of the Inbox: Design Systems + Inbox Innovation
Discover how an AI-enabled design system can ensure consistency, scalability, and efficiency in email campaigns with Ansira’s Senior Director of Design, Michael McMillan, and Ansira’s SVP of Channel Integration & Delivery, Richard Flores. They continue their discussion from Ansira’s EiQ event on email best practices and innovative strategies to improve the customer experience. Key takeaways include: Harnessing […]
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Five Ways to Increase Leads Through Inventory Merchandising
As a seasoned digital marketer, your inventory browsing extends beyond your website and your competitors. It’s important to bring modern browsing experiences (like Amazon, Home Depot, and Apple) to your dealership website so you can start optimizing your inventory like major retailers. Providing the best consumer experience for your site visitors translates to more leads, […]
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FIRESIDE CHAT: Local Discoverability
Are you a local business struggling to get found online by potential customers in your area? Watch as we discuss Local SEO and discover how to increase your local discoverability and drive more traffic and leads to your business! Whether you’re a small business owner or a digital marketer, this webinar is essential for anyone […]
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Pin It to Win It: Why & How You Need to Leverage Pinterest’s Pinners
Shoppers begin their journey with research and planning before they ever set foot in the showroom, so Pinterest created a place for users to do just that – pinning their dream life, including their cars. In this webinar, host Erin Zaborac, Senior Director of Media Liz Nelligan, and Senior Advertising Strategist Michael Strasburger explore the […]
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Data Hygiene 101 for Automotive
Need to refresh and organize your data? Spend an hour with our Google Whisperer Colleen Harris to learn: How to effectively audit your dealership listings in local search Setting your goals for Google Analytics and understanding where you need to be now for Google Analytics 4 Reviewing the Google Whisperer’s guide to auditing your marketing […]
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Transform Your Brand Using Social Content & Reputation Management
Your shoppers are doing recon work on your brand way before they make contact with you. They are checking your social profiles and presence on review sites to learn about current and previous customer experiences. Positive reviews, consistent social engagement and proactive reputation management can help shift how future customers consider your business. Join host […]
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Your Marketing Investment in 2023
Tune in to this fireside chat with guest speaker, Forrester Principal Analyst Jay Pattisall and Ansira CMO Kelly Jo Sands. Hear how CMOs are investing budget during times of uncertainty and what levers can be pulled to drive results, including customer experience, media optimization, talent, and content driven by data intelligence.
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Reducing Friction in Automotive Retail with Meta
Check out this webinar recording where host Erin Zaborac with special guest Ryan Bolz from Meta and Social Media Strategist Connor Wessman explore how to tap into Meta solutions to optimize online consumer journeys. They discuss everything from brand development techniques with advanced audience data, to leveraging various ad types that offer direct engagement with […]
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Five Things Marketers Should Prepare for in 2023
As marketers look to 2023, what are the top five things keeping them awake at night, or energizing them to evolve their strategies? Watch this recent webinar for our take on what marketers should be anticipating.
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Fireside Chat: Losing Your Cookies
Cookies are going away! Wait. Oreos? Chocolate chip? Not that kind of cookie. Third-party identifiers, a.k.a. cookies, will be deprecated (no longer used) by Google starting in 2024; a target date that was most recently pushed back from 2023. Listen in to a recent fireside chat with DeJuan Mahome as he partners with Digital Guru […]
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Mechanics of Fixed Ops Marketing
Fixed Operations is a core component of your business but an area that often goes overlooked on your website. Ansira is here to help! This webinar will feature actionable and strategic lessons on updating and upgrading your online Parts & Service presence. Fixed Ops should always be a focus, but especially now can be a […]
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Google Business Profile Workshop
It’s everyone’s favorite topic and our most popular of the year – Google Business Profiles! Join host Erin Zaborac as she partners with Ansira’s Google Whisperer, Colleen Harris, to take everyone through Google Business Profiles (the artist formerly known as Google My Business). So much has changed in the last year, and this fantastic resource […]
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The Latest Thinking on Incentives & Rebates
Listen to Ansira AVP of Client Partnership Laura Cooling-Braasch and fellow panelists discuss the changes they are seeing in the way incentives and rebates are being used to both motivate and change partner behaviors in this Baptie Channel Focus Webinar.
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Level Up Your Google Analytics
Google Analytics can feel like a video game where you just can’t get past that boss level when trying to set up GA4. Level up your Google Analytics skills with our Google Whisperer Colleen Harris and host Erin Zaborac as they take you through more of the ins and outs of what you need to […]
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March Digital Merchandising Meet up with Brandi Merrill and Bloomreach
Interested in how personalization fits into larger customer experience journeys? Watch on-demand a replay of Bloomreach’s March Digital Merchandising Meetup, where Ansira AVP Technology Strategist Brandi Merrill sits down with our partners at Bloomreach to discuss the topic of creating a state-of-the-art experience for your customers. Brandi provides actionable tips, tricks and expertise on personalization […]
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Hot Digital Marketing Trends for Summer
We are almost halfway through 2022, and as we head into summer, now is not the time to cool off on your digital marketing strategies. Dealers who will win in the second part of the year will be the ones paying attention to data and trends and staying one flip-flop ahead of the competition. Ansira […]
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Used Car Strategies for Dealer Groups
Aligning your digital marketing strategy with the customer buying cycle is a sure way to win, especially when it comes to used cars. This webinar will take you through Used Car Strategies for Dealer Groups. Whether you have 2 or 222 rooftops, our proven practices will teach you actionable insights to put into place immediately […]
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Developing a State-of-the-Art Collaborative Marketing Program With Your Channel Partners
Wondering how partner marketing programs have changed and how you might be able to future proof yours? Watch on-demand a replay of the 3rd annual virtual Channel Focus event session: Developing a State-of-the-Art Collaborative Marketing Program with your Channel Partners featuring Ansira’s SVP of Marketing & Product Marketing, Courtney Jane Acuff. The 2022 Channel Focus […]
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First-Party Data Party
We all know about the looming cookieless future and the importance of leveraging first-party data. We know it’s crucial to start planning and executing with your CRM & DMS data. But where do you start? Sign up for the next Ansira webinar where we will review the HOW on all things first-party data. This session […]
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Tips and Tricks: Adobe Experience Cloud
Listen in to this quick video packed with tips from our experts and tool practitioners in Adobe Experience Cloud. Watch now for tricks on Adobe Experience Manager, Adobe Campaign Classic, and Adobe Analytics that you can put into practice today.
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SMS Tips and Tricks: Increasing ROI and Elevating the Customer Experience
How can you leverage SMS to increase ROI and elevate the customer experience? Get the latest tips & tricks in this recent webinar featuring Ansira’s Richard Flores, MessageGears, and Phrasee. Panelists: Richard Flores, Vice President of Cross-Channel Platforms, Ansira Jessica Filipovic, Director of Customer Success, Phrasee Dave Ragals, Senior Customer Success Leader, MessageGears
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Maximize Your Inventory Listings
Are you confident that your digital storefront is making the best first impression for your shoppers? With almost 69% of Americans purchasing an item online, your dealership website is not your shoppers’ first digital shopping experience. Is your inventory merchandised in a way that appeals to your consumers? Your search results and vehicle details pages […]
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Google Analytics Clinic
Recorded trainings are great, but sometimes you need to see all that theory in action. Who better to show you than our Google Whisperer, Colleen Harris? Join Ansira’s Google Analytics Clinic for a live look “under the hood” of Google Analytics accounts. Colleen will be joined by our webinar host Erin Zaborac as they demonstrate […]
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Staying Relevant with Real-Time Data
Tune in with Ansira and Adobe to learn about the importance of leveraging first party data to engage with your customers in real time, plus how the latest Adobe technology can help get your organization ready. AGENDA Latest Digital Trends & Their Impact to Marketers Rise of 1st Party Data and Death of Cookie Real-Time […]
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Rise of the Superfan, Ep. 4: Loyalty Real Talk
Episode 4: Loyalty Real Talk Loyalty looks different in today’s landscape, playing an increasingly crucial role in a brand’s success. Tune in as Podcast host Joanna McNeil is joined by Ansira expert Amanda Goodwin for “Loyalty Real Talk,” discussing strategies for building a successful loyalty program that delivers results, different considerations for measuring loyalty, and […]
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Looking at Your Data in a New Light
While today’s digital-first environment lends itself to a plentiful influx of data, understanding and effectively activating this data across the right digital channels doesn’t come as easily as organizations are not seeing results on a data-driven decision being made. Tune in as Ansira is joined by guest speaker Cinny Little, Forrester Principal Analyst, to share […]
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Channel Insights Series: Future-Proofing Your Channel Programs
The shift to digital has made its impact on every area across the channel, especially within local marketing activation and brand-partner go-to-market strategies. While the value of activating digital channels is apparent at the corporate level, it’s imperative that this value is communicated AND demonstrated to the brand’s SMBs at the local level for ongoing success. Tune in to this instant access webinar, […]
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Channel Insights Series: What’s Important to the Auto Industry Today?
The Automotive industry has seen many changes since early 2020, but despite difficulties across nearly every touchpoint, one area has continued to grow in demand: Electric Vehicles (EV). Tune in to this fireside chat with our auto experts, sharing their first-hand perspectives on working with clients across Tiers – from the OEM to the dealer […]
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Channel Insights Series: Partners are People
In the first episode of our Channel Insights series, listen in as Ansira VP, Solution Lead, Courtney Acuff and VP, Client Partnership, Karlyn Bentley discuss recent innovations that are making big impacts on clients, how you need to see partners as people to really have a successful incentives program, and what we are seeing with […]
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Build vs. Buy: How to Know Which is Best for You if You Need a CDP
It can seem like every enterprise marketer is talking about CDPs and what they can do for your team’s ability to understand the customer. But there are so many options that it can become paralyzing to even survey the CDP market. In this webinar, we want to help you better understand who will benefit the […]
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A New Way to Look at Data: The Enterprise Supply Chain Vision
Tune in as Ansira SVP, Data & Insights Sukumar Muthya discusses the Enterprise Data Supply Chain vision – a new way of looking at your marketing data through the lens of how to use it now, rather than collecting data in anticipation of future use. Then, get a demonstration of how to put this vision […]
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Rise of the Superfan, Ep. 3: Fan Impact on Pro Sports Scouting Today
Episode 3: Fan Impact on Pro Sports Scouting Today Inspired by the shift in sports’ fan behavior during COVID-19, and seeing the recent return of sports in a new way, podcast host Joanna McNeil is joined by former MLB player and current professional scout of the St. Louis Cardinals, Kerry Robinson, and professional scout for […]
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Ease of Doing Business – Practical Things You Can Do to Make Your Company Easier to Do Business With
When was the last time you stepped into your partners shoes and thought about the experience they have working with you? This dynamic Channel Focus panel session, “Ease of Doing Business – Practical Things You Can Do to Make Your Company Easier to Do Business With,” Ansira Channel Solution Lead Courtney Acuff joins the panel […]
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Rise of the Superfan, Ep. 2: The Innovative Mom
Episode 2: The Innovative Mom Born out of the many hats Elena Taylor wore as a mother, The Innovative Mom is a platform to support, educate, empower, and nurture working moms across the globe. Tune in as Joanna McNeil is joined by Elena Taylor, CEO & Founder of The Innovative Mom, to share Elena’s journey […]
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Rise of the Superfan, Ep 1: Subiefest
Episode 1: SubiefestSubiefest is one of the largest annual gatherings of Subaru fanatics in the U.S. When the 2020 event required a pivot from their traditional exhibition to ensure attendee safety amid the pandemic, Ansira shifted gears to offer a unique, contactless drive-thru experience that made history while giving back to communities impacted by COVID-19. […]
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Podcast: Channel Partners Are People Too
Ansira VP of Channel Program Design & Data Management Courtney Acuff joins the Channel Maven podcast to chat about partner loyalty and ways vendors can improve their channel programs to better serve both partners and enterprise customers.
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The Latest Thinking on Partner Incentives
In this dynamic Channel Focus panel session, “The Latest Thinking on Partner Incentives,” Ansira Channel VP Courtney Acuff joins other industry leaders to discuss a wide range of topics including how the partner experience has changed, the pivots necessary to modernize incentive programs, as well as the importance of technology automation to power successful incentive […]
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2020 Subiefest World Record Attempt and Charity Drive
Subiefest, one of Subaru fans’ largest gatherings of WRX, WRX STI, Forester, Outback, and Crosstrek models looked a little different in 2020. Ansira’s Experiential Marketing team took this challenge in stride, teaming up with Subaru of America to pivot the event into a new type of drive-thru experience. As a result, Subiefest successfully achieved a […]
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Leveling Up Your Financial Services and Healthcare Programs
As email marketers, there are challenges to working in tightly regulated verticals like financial services and healthcare. From creating content that’s personalized yet private, to keeping your program innovative and fresh, captivating your audience is no small feat. Subject matter experts from Ansira, Movable Ink, UnitedHealthcare, and Marcus by Goldman Sachs will give deep insights […]
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The Drive For Data: The Future of Automotive Marketing in a Customer-Centric World
This Ansira webinar covers new automotive research based on qualitative interviews with senior marketing executives at premier auto manufacturers including BMW, Chevrolet, Ford, General Motors, Hyundai, Nissan, Subaru, Toyota, and Volkswagen. The research, conducted by Winterberry Group and sponsored by Ansira, looks at how automakers have been using data in new and innovative ways before […]
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Adobe Tips and Tricks: Adobe Analytics
An expert Adobe Analytics tip from Ansira’s Insight Director, Tommy Chang: How to track website conversions to capture deeper attribution data and insights that show – What actually drives conversions for your site How your marketing channels work with your site Pinpoint website optimization opportunities.
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What if Marketing Could Come Easy to Your Partners?
What if marketing could come easy to your partners? With the Ansira Edge Technology Suite, it can. Watch to learn how it can empower your partners to sell more.
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How Will Partner Programs Need to Evolve to Meet the Needs of a Post-COVID Marketplace?
Post-COVID channel partner marketing will not be the same. Programs will need to evolve to continue attracting the right partners and driving increased partner sales in this new market. But how should you change your program to ensure success? Ansira VP of Client Partnership Karlyn Bentley joins the Channel Focus panel of industry experts to […]
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