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Local Marketing Activation Social Media Strategy UX

Adapting Automotive Marketing in a Shifting Landscape: Strategies for Dealers in 2024 

In an engaging Roundtable Q&A, Angie Cordova, Vice President of Product Management at Ansira, delves into the dynamic world of automotive marketing. With the industry facing seismic shifts due to a multitude of factors such as volatile inventory levels, elevated interest rates, technological advancements in marketing, and tight advertising budgets, dealers are grappling with the […]

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Customer Experience and Loyalty Data + Insights Social Media Strategy Web Development

Digital Marketing Series: Tips and Tricks for Automotive Dealers [Part 2]

As a continuation of Part 1 of our Digital Marketing Series, John Houmis, Senior Vice President of Client Engagement and Experience, sat down for a Roundtable Q&A to address some hot-button digital marketing challenges that automotive dealers frequently face. In Part 2, Houmis provides more tips and tricks to help automotive dealers strategically improve their […]

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Customer Experience and Loyalty Data + Insights Social Media Strategy Uncategorized Web Development

Digital Marketing Series: Tips and Tricks for Automotive Dealers [Part 1]

Digital Marketing is multifaceted and contains many moving parts. Because of this, automotive dealers often struggle with figuring out where exactly to focus their digital marketing efforts and how to leverage their digital marketing tools strategically. John Houmis, Senior Vice President of Client Engagement and Experience, recently sat down for a Roundtable Q&A to address […]

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Social Media Strategy

Pinterest: The Intersection of Awareness and Intent

Pinterest provides advertisers with a platform where their ads are not only endured but well received. Get our rundown on how marketers can capitalize on this opportunity.

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Local Marketing Activation Social Media

Changes Coming to Meta’s Facebook That Dealers Need to Know

In the last few months, Meta has announced several changes on their Facebook platform that directly impact the automotive industry. Two of these changes are the deprecation of the Vehicles Tab and the removal of the ability to post to Marketplace from a business page.   As Facebook Marketplace grew, spam and fraudulent listings became […]