Ansira
In an engaging Roundtable Q&A, Angie Cordova, Vice President of Product Management at Ansira, delves into the dynamic world of automotive marketing. With the industry facing seismic shifts due to a multitude of factors such as volatile inventory levels, elevated interest rates, technological advancements in marketing, and tight advertising budgets, dealers are grappling with the […]
In the last few months, Meta has announced several changes on their Facebook platform that directly impact the automotive industry. Two of these changes are the deprecation of the Vehicles Tab and the removal of the ability to post to Marketplace from a business page. As Facebook Marketplace grew, spam and fraudulent listings became […]
Many brands treat social media as a disparate marketing channel, never leveraging its full potential to drive business results. With countless advertising opportunities and in-the-moment messaging capabilities, social media might be the most powerful communication channel to ever exist. They key is to use social media wisely. From informing decisions based on inaccurate customer assumptions to […]
We’ve witnessed some epic battles of customer choice over the years — Pepsi vs. Coca-Cola, Mac vs. PC, left Twix vs. right Twix. However, the latest competition is a rather unlikely one: Instagram vs. YouTube. This month, Instagram announced the launch of IGTV, which offers greater video functionality and an increased time limit of up to […]
After news broke that a third-party Facebook app — Aleksandr Kogan’s popular personality quizzes — released the data of 50 million Facebook users to UK-based data analytics firm Cambridge Analytica, the social media giant has been in the hot seat. Despite Facebook’s announcement to improve its platform, stockholders, users, and political pundits have expressed concerns over the fine […]