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Category: Strategy
The Super Bowl marketing playbook looks a little different from last year. From a major change in halftime sponsorship to ditching 30-second spots for influencer campaigns, brands adjusted to a shift in consumer mindset and the ever-evolving marketing landscape.
When it comes to ‘good looking’ reporting, the visualization choices are endless. Get a look at some key elements behind the art and science of building an effective dashboard.
According to data compiled by Reputation 911, only 4.8% of searchers click-through to the second page of search results, so the first page is where you will thrive. By trying to move your website from SERPs page 2 to page 1, you will make your goals attainable. So, with a clearly defined goal, let’s walk […]
It has been a long and challenging couple of years: a worldwide pandemic, inventory shortages, the worst inflation in 50 years, record-high prices for new and used cars (and for a gallon of gas), and a war in Ukraine. All of these factors have dealers focusing on getting the most out of their website. A […]
Supply and demand crises are becoming our new normal. As supply and demand ebbs and flows, and the influence of other economic and global changes impact our daily lives, the cost of everything from groceries to gas continues to fluctuate. Beginning in March 2022, gas prices SOARED. Now 4 months later, the average price […]
Purchasing an electric vehicle is more complicated than a traditional car purchase. Consumers do their research in order to make sure an EV will work for them. EV Box analyzed the obstacles to EV Adoption with consumers and found there were 3 main areas of concern: 47% of consumers are concerned with charging availability, 46% […]
Zero-click search results for everyday shopping items drive traffic to the products people want, and this year at NADA, Google announced a product that helps dealers take advantage of this shopping behavior. Google Vehicle Listing Ads (VLAs) give dealers the ability to market vehicles right on the search results page. These ads are highly visible […]
Welcome to Part 2 of our behavioral science series! If you haven’t read Part 1 yet, check it out here for some helpful background information and context. As promised, we are exploring three more behavioral science concepts within the context of marketing and customer experience (CX). We’ll cover inertia, choice architecture, and choice overload, including […]
Heading into the second quarter of 2022, after a few months of somewhat normalcy, we’re seeing the return of mandatory shutdowns in China and the impact of Russia’s invasion of Ukraine. Both of which cause more complications for an already stressed global supply chain, especially when it comes to car manufacturing. Here are our hottest […]