In an engaging Roundtable Q&A, Angie Cordova, Vice President of Product Management at Ansira, delves into the dynamic world of automotive marketing. With the industry facing seismic shifts due to a multitude of factors such as volatile inventory levels, elevated interest rates, technological advancements in marketing, and tight advertising budgets, dealers are grappling with the […]
Having a strong online presence is crucial for automotive dealerships to stay competitive. Your website is often the first point of contact for potential customers, and it plays a significant role in influencing their purchasing decisions. To thrive in the modern automotive industry, it’s essential to modernize your auto dealer website to provide an exceptional […]
In the evolving landscape of artificial intelligence (AI), the integration of empathy emerges as a compelling frontier. As machines become increasingly intertwined with human experiences, understanding the role of empathy in AI holds profound implications. This blog delves into the fascinating intersections of technology and empathy, unraveling how AI’s capacity to comprehend and respond to […]
As a continuation of Part 1 of our Digital Marketing Series, John Houmis, Senior Vice President of Client Engagement and Experience, sat down for a Roundtable Q&A to address some hot-button digital marketing challenges that automotive dealers frequently face. In Part 2, Houmis provides more tips and tricks to help automotive dealers strategically improve their […]
As time goes on, privacy is becoming more and more of a priority for end-users on the web and with the rules and regulations that are starting to clamp down on the gathering of PII (Personally Identifiable Information), it’s not surprising that during the WWDC 2023 keynote speech in early June of this year, Apple […]
In today’s landscape improving user experience (UX) can have a remarkable effect on your business’s growth. It’s no secret that websites now serve as virtual storefronts, it becomes crucial to grasp the significance of UX and apply effective strategies. Join us as we delve into the essential elements of elevating user experience on your website, […]
Digital Marketing is multifaceted and contains many moving parts. Because of this, automotive dealers often struggle with figuring out where exactly to focus their digital marketing efforts and how to leverage their digital marketing tools strategically. John Houmis, Senior Vice President of Client Engagement and Experience, recently sat down for a Roundtable Q&A to address […]
Email is one of the most competitive landscapes in marketing communications. It’s also one of the most critical channels for marketers to drive valuable customer engagement. When producing email campaigns for today’s inbox, there’s a lot of opportunity to streamline efficiencies from content creation to testing to scaling, and one of the most effective ways […]
Pinterest provides advertisers with a platform where their ads are not only endured but well received. Get our rundown on how marketers can capitalize on this opportunity.
The Super Bowl marketing playbook looks a little different from last year. From a major change in halftime sponsorship to ditching 30-second spots for influencer campaigns, brands adjusted to a shift in consumer mindset and the ever-evolving marketing landscape.