A client in our technology portfolio was manually managing partner benefits on an internal platform and needed a dynamic digital tool to track partner changes and status. Ansira’s development team designed and created an online workflow that improved partner satisfaction, helped streamline the process, and allowed client admins to manage and support a much larger […]
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As a leading channel technology company and services provider, Ansira has a unique method for driving B2B and B2C incentives, motivation, and loyalty. Our approach is to help clients realize a connected marketplace by uniting their distributed ecosystem, and ultimately driving increased demand and sales for their business. For more than 20 years I have […]
The following information was sourced from Ansira’s monthly webinar series. Click here to watch the recording – a must see for all channel partners! Channel partners are expressing high confidence in their ability to drive revenue growth and profit in 2024. According to a Canalys poll among a sample of 200+ of Candefero’s partner community, […]
Join Ansira’s SVP of Marketing Courtney Jane Acuff for a discussion with Canalys Chief Analyst Jay McBain on current trends that are impacting channel partner marketing today. They’ll cover inflection points happening now that impact B2B marketers ranging from the reality of a younger buyer and customer to the impact of the demise of the […]
As enterprise businesses evolve their traditional channel partner marketing programs, there’s a growing need to embrace a wide ecosystem of partner types. No enterprise with indirect selling motions can reach and engage their target market alone. Consider what you want your partner ecosystem to look like in 2 years, 5 years, and in the next […]
Channel partners are a brand’s most important advocate. When they are empowered, it means more sales for you, the brand. But do your partners have the tools and intelligence they need to create the best possible customer experiences? Now more than ever, brands have to pay as much attention to their partners as they do their customers if they […]
National brands with distributed sales or indirect revenue streams often need assistance with local marketing efforts. Channel partners such as franchisees, distributors, or resellers may be the best at what they do, but most aren’t trained marketers. They need guidance and resources to successfully promote products and services to customers — and to market the […]
Wondering how partner marketing programs have changed and how you might be able to future proof yours? Watch on-demand a replay of the 3rd annual virtual Channel Focus event session: Developing a State-of-the-Art Collaborative Marketing Program with your Channel Partners featuring Ansira’s SVP of Marketing & Product Marketing, Courtney Jane Acuff. The 2022 Channel Focus […]
What if marketing could come easy to your partners? With the Ansira Edge Technology Suite, it can. Watch to learn how it can empower your partners to sell more.
Partner ecosystems are increasingly critical to win, serve, and retain B2B customers. To accelerate partner ecosystem performance, B2B organizations are evaluating and adopting a range of enabling partner ecosystem technologies. The Forrester Tech TideTM: B2B Partner Ecosystems, Q3 2024 report presents an analysis of the maturity and business value of nine partner ecosystem technology categories […]