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Customer Experience and Loyalty Data + Insights Social Media Strategy Web Development

Digital Marketing Series: Tips and Tricks for Automotive Dealers [Part 2]

As a continuation of Part 1 of our Digital Marketing Series, John Houmis, Senior Vice President of Client Engagement and Experience, sat down for a Roundtable Q&A to address some hot-button digital marketing challenges that automotive dealers frequently face. In Part 2, Houmis provides more tips and tricks to help automotive dealers strategically improve their […]

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Data + Insights Local Marketing Activation Strategy

iOS17, Anti-Tracking, and You

As time goes on, privacy is becoming more and more of a priority for end-users on the web and with the rules and regulations that are starting to clamp down on the gathering of PII (Personally Identifiable Information), it’s not surprising that during the WWDC 2023 keynote speech in early June of this year, Apple […]

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Channel Data Management Data + Insights Local Marketing Activation

Top 5 Reasons CDPs Can Fail, and How to Prevent It

By now, chances are you have heard all the industry buzz around Customer Data Platforms and the benefits they can provide to your organization. At their core, all CDPs should look to eliminate data silos by providing advanced data unification capabilities as well as deterministic and/or probabilistic identity resolution algorithms. Beyond that, capabilities will vary […]

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Customer Experience and Loyalty Data + Insights Social Media Strategy Uncategorized Web Development

Digital Marketing Series: Tips and Tricks for Automotive Dealers [Part 1]

Digital Marketing is multifaceted and contains many moving parts. Because of this, automotive dealers often struggle with figuring out where exactly to focus their digital marketing efforts and how to leverage their digital marketing tools strategically. John Houmis, Senior Vice President of Client Engagement and Experience, recently sat down for a Roundtable Q&A to address […]

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Data + Insights Local Marketing Activation

Google’s 2023 I/O Conference: The Future of Search, Data, and Websites

Google I/O, their annual developer conference, was held on May 10 in Mountain View, California. This is the time for Google to highlight new product developments and where the future of their products is headed. There can be an overwhelming amount of data from this conference, and it can be difficult to understand how Google’s […]

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CX + Loyalty Data + Insights

Creativity: The Last Unfair Advantage

Want more eyes on your brand? More clicks on “buy now”? The answer won’t be found in a spreadsheet. To quote the famous UK creative director, copywriter and author, Dave Trott, “Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.”  All other things being equal, it’s […]

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Data + Insights

Google Whisperer’s Guide to Location in Google Analytics

Ahead of the July 1st deadline, our Google Whisperer is here to break down how geolocation actually works, how accurate it really is, and what you can do about it.  

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Data + Insights

A (Hopefully) Simple Intro to AI

If you search the internet today for anything related to AI, articles and conversations about ChatGPT and its counterparts dominate the landscape.  There is plenty to be said about the language-model AIs using some combination of algorithms and human-set parameters to respond in a way that sounds human. What we will attempt to do instead, […]

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Data + Insights

Filters in Google Analytics 4: The Good, The Bad, and How to Keep Data Clean

The pivotal transition to Google Analytics 4 (GA4) is coming this year, and while there has been much work done to educate on new data streams, how to build events, and learn the tricks of a new interface, there is more to come to prepare for the switch to GA4. GA4 is not entirely comparable […]

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Data + Insights Strategy

The Art of the Dashboard – What Good Reporting Looks Like

When it comes to ‘good looking’ reporting, the visualization choices are endless. Get a look at some key elements behind the art and science of building an effective dashboard.