Data + Insights Digital Marketing User Experience

AI Generated Marketing Content: Advantages and Considerations

The integration of AI chatbots into marketing strategies has reshaped the landscape, empowering businesses with insights, personalization capabilities, and efficiency. Its use in content creation has elevated the frequency of marketing messaging and strengthened the connection between consumer and brand. Join us as we embark on an exploration into AI’s pivotal role in modern marketing, from enhancing customer experiences to revolutionizing data analytics and campaign optimization. Discover how AI isn’t just a trend but is reshaping marketing practices and strategies in today’s business environment.

Benefits of AI Chatbots

AI chatbots can be an effective tool when you’re looking to get unstuck in the creative process. Whether you’re in the middle of a brainstorming session or planning content creation AI models can help speed up the process. With AI chatbots having instant access to information from a wide part of the internet, it allows them to quickly gather information, summarize it, and create content based on the results.

Another benefit is the use of chatbots for marketing and sales messaging. AI chatbots can use actual marketing and sales copy from the internet to help generate new copy and data for marketing and sales purposes.

With this you also have to master the prompt of what you’re asking from the AI model. In our blog, “The Era of the Prompt” we emphasize that AI systems require a human lead. Having a solid foundation of information and context will yield more accurate and relevant responses from an AI chatbot. Using both hand in hand can increase the communication level between you and the AI system and its capabilities.

Watchouts of AI Chatbots

AI chatbots can be incredibly useful and intelligent, but they aren’t immune to mistakes. They can make errors just like humans can. Here are some of the pitfalls of AI chatbot technology:

Limited understanding and creativity
  • AI chatbots can also lack emotional intelligence or empathy since it’s not an actual human.
  • In our blog, “A Guide to Exploring & Ensuring Empathy in the AI Universe” we dive deeper into the concept of maintaining empathy while using AI.
    • AI that can understand human emotions and learn from customer feedback can provide better customer service. This can lead to faster resolution of issues, improved customer satisfaction, and reduced costs.
    • When AI can empathize with customers and provide them with a personalized experience, customers are more likely to be satisfied with their interactions. This can lead to increased customer loyalty and repeat business.

With my own personal experience with AI Chatbots, I’ve been able to use it in a manner that increases my productivity level while also expanding my content creation bubble. According to research conducted by Stanford and MIT, AI chatbots increased productivity by about 14%. What’s great about AI chatbots is their accessibility, making them usable by anyone. It can become very easy to heavily rely on AI chatbots, and it should only be used as a tool in addition to regular brainstorming and creation.

AI Chatbot best practices:

Always fact check. AI chatbots can at times deliver incorrect information, so make it a habit to research on top of the information given from AI.

Never rely on AI for grammatical correctness. AI is also prone to making grammatical errors, so be sure to review for any mistakes.

Never plagiarize. It’s very apparent when a message is used by AI. Make it a habit to review for tone, and paraphrase in your own words to make it sound realistic.

As AI chatbots increase in use, embrace their strengths while being mindful of their limitations; it empowers us to leverage their potential while preserving the authenticity and creativity vital in marketing endeavors. The greatness of AI is limitless, but we should work even harder to maintain the human touch aspect when utilizing it in marketing campaigns. The empathy in AI is more important than ever with the ever-changing pace of innovation that Artificial Intelligence grows at.

By Aishah Jenmi

As a Digital Marketing Specialist at Ansira, Aishah Jenmi brings over 3 years of experience with content creation, graphic design, and video editing, with a specialization in YouTube SEO tactics. She brings passion and innovation for data analytics, research, and content creation. She loves the digital marketing space and its integration into the realm of social media, with its constant evolution.