AnsiraClaire Frick is a Strategist based in Wisconsin. Her curiosity and passion for consumers and marketing innovation drives her to formulate multi-touch, seamless campaigns that resonate with and motivate customers to act throughout the customer journey building long-term relationships founded in deep affinity and trust.
The Super Bowl marketing playbook looks a little different from last year. From a major change in halftime sponsorship to ditching 30-second spots for influencer campaigns, brands adjusted to a shift in consumer mindset and the ever-evolving marketing landscape.