Data + Insights Digital Marketing Local Marketing Activation

Google Analytics 4: Updates to Events, Key Events, and Conversions

Since its launch in October 2020, Google Analytics 4 (GA4) has been a journey. From filter changes to data streams to explorations, it has been a learning experience for everyone, including those at Google. Looking at the GA4 release notes, you can see that Google continues to make updates to make the process of gathering […]

Social Media Strategy

Pinterest: The Intersection of Awareness and Intent

Pinterest provides advertisers with a platform where their ads are not only endured but well received. Get our rundown on how marketers can capitalize on this opportunity.

CX + Loyalty Performance Marketing

Maximizing Email Readability with Live Text

Live text isn’t only clean to the eye, it also comes with a whole host of benefits, from dark mode rendering to avoiding lawsuits. Read on for our POV on the pros and cons.

Data + Insights Strategy

The Art of the Dashboard – What Good Reporting Looks Like

When it comes to ‘good looking’ reporting, the visualization choices are endless. Get a look at some key elements behind the art and science of building an effective dashboard.


4 Keys to Designing a Great Customer Experience

Customer Experience /ˈkəstəmər/ /ˌikˈspirēəns/ noun [ singular] how people find, engage with, and advocate for the brands they love – When considering the importance of CX today, it’s hard not to reflect on the last two years and the major societal changes that have impacted both consumer behavior and the way business gets done. […]

Performance Marketing

What’s Next for Facebook Campaigns Post-iOS Privacy Updates?

Facebook iOS Conversion Underreporting In the year since Apple implemented Privacy updates that impact the ability to track certain website behavior, the media and ad technology teams here at Ansira have learned a lot. The team, like many in the industry, have directly felt the impact of available measurement KPIs, options for targeting and optimization, […]

Channel Partner Marketing

The Channel Effect: Partner Perspectives

The following information was sourced from Ansira’s The Channel Effect virtual event. For more session thought leadership, check out Without direct consumer interaction, a powerful, large scale go-to-market strategy could miss the mark and yield mediocre results. Messaging that drives customers to points of sales is not always the same messaging needed to help […]

Data + Insights

5 Steps for Choosing the Right CDP for Your Business

So, you are thinking about implementing a Customer Data Platform. You have heard about them, done some research on them, and maybe you have even seen a few demos. Now what? The more you look into it, the more questions you have. The more questions you have, the more research you do. But between the […]

CX + Loyalty Performance Marketing

What Does Apple’s Mail Privacy Protection Update Mean for Email Marketers?

Apple recently made waves at their Worldwide Developers Conference (WWDC 2021) with the announcement of new privacy advancements for iOS 15, iPadOS 15, macOS Monterey, and watchOS 8. As the world tuned in to the unveiling of enhanced protections in app permissions, Siri, and iCloud+, there was one feature that had email marketers on the […]

CX + Loyalty

Life After Bronto: Finding Your Next ESP

This blog was written in partnership with Bloomreach, a leading CDP + omnichannel marketing automation and experience platform that was purpose-built for the marketer. This year was supposed to be the moment when everything went “back to normal.” A time when everyone had a chance to catch their breath. However, if you’re a Bronto customer, […]