Ansira’s strategy team is continuously scouting the latest news, social chatter, and consumer behavior data for relevant industry, technology and Marketing trends from big-name brands. The Monthly Marketing Scout covers every marketing channel and industry vertical so you can learn about all the most news-worthy movements across topics like: Experiential Marketing Social Media Technology Cable […]
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A client in our technology portfolio was manually managing partner benefits on an internal platform and needed a dynamic digital tool to track partner changes and status. Ansira’s development team designed and created an online workflow that improved partner satisfaction, helped streamline the process, and allowed client admins to manage and support a much larger […]
As a leading channel technology company and services provider, Ansira has a unique method for driving B2B and B2C incentives, motivation, and loyalty. Our approach is to help clients realize a connected marketplace by uniting their distributed ecosystem, and ultimately driving increased demand and sales for their business. For more than 20 years I have […]
Discover the secrets to best-in-class email marketing strategies with Ansira’s SVP of Marketing Technology Richard Flores. As email marketing as become highly commoditized, Richard provides actionable tactics to help your brand break through the clutter and captivate your audience’s attention in today’s crowded inboxes. In this video, Richard unveils the 4 Bs of Email Marketing: […]
The following information was sourced from Ansira’s monthly webinar series. Click here to watch the recording – a must see for all channel partners! Channel partners are expressing high confidence in their ability to drive revenue growth and profit in 2024. According to a Canalys poll among a sample of 200+ of Candefero’s partner community, […]
The following information was sourced from Ansira’s The Channel Effect client summit that took place in February 2024. For more information about The Channel Effect, click here. The evolution of email marketing has come a long way. In 2009, a Wall Street Journal article proclaimed the decline of email, overshadowed by the rise of social […]
The conventional approach to media has evolved over the last decade. In the past, you would have traditional agencies that focused primarily on linear media. Those agencies are very labor intensive with little to no technology. And as a result, media attribution was extremely difficult to measure. On the flipside, you would have digital agencies […]
As enterprise businesses evolve their traditional channel partner marketing programs, there’s a growing need to embrace a wide ecosystem of partner types. No enterprise with indirect selling motions can reach and engage their target market alone. Consider what you want your partner ecosystem to look like in 2 years, 5 years, and in the next […]
In the ever-evolving realm of marketing and marketing technologies, the convergence of tech and strategy has become more critical than ever. Ansira has stood at the forefront of this intersection, pioneering the use of Artificial Intelligence (AI) in our adtech for over two decades. In an enlightening conversation, we spoke with Angie Cordova, Ansira’s VP […]
In an engaging Roundtable Q&A, Angie Cordova, Vice President of Product Management at Ansira, delves into the dynamic world of automotive marketing. With the industry facing seismic shifts due to a multitude of factors such as volatile inventory levels, elevated interest rates, technological advancements in marketing, and tight advertising budgets, dealers are grappling with the […]