As enterprise businesses evolve their traditional channel partner marketing programs, there’s a growing need to embrace a wide ecosystem of partner types. No enterprise with indirect selling motions can reach and engage their target market alone. Consider what you want your partner ecosystem to look like in 2 years, 5 years, and in the next decade – do you have the best channel partner marketing strategy and enablement and revenue platforms needed to succeed?
This guide highlights the different elements of traditional, transacting partner programs and illustrates the evolution channel partner programs must take to ensure competitive advantage and thriving performance across the entire ecosystem involved in all moments of the buyer journey.