What is Channel Marketing? Channel marketing is when partners like agents, resellers, distributors, or franchisee owners, align with an enterprise company to market or sell the goods and services of the enterprise brand on their behalf. This indirect sales motion is a long-standing marketing and sales model to drive revenue and growth for enterprise companies. […]
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Are you looking for a competitive advantage in your indirect sales motions? In this webinar, Ansira’s SVP of Marketing & Product Marketing Courtney Acuff sits down with Canalys Chief Analyst Jay McBain as he shares some practical, tactical channel marketing advice and strategies based on current trends and how they will impact channel programs heading […]
Many national brands with indirect sales channels such as franchisees, dealers, or resellers have allowed their channel marketing programs to run on autopilot. In truth, those programs — whether co-op, market development fund (MDF), or compliance — have the power to do much more. They just need some restyling. You and your partners can maximize […]
In the Expectation Age, consumers demand frictionless experiences, whether they’re asking Alexa to deliver a pizza, using an app to summon a ride, or building their dream car online. Brands that meet these heightened expectations will win market share. Those that don’t will see their customers disappear. The complexities of the Expectation Age surge for […]
Brands with channel partners need to market locally, but they often run into challenges. One of the biggest on the list: partners not having on-demand access to brand-approved assets. Without oversight, channel partners may use obsolete assets or ones they create on their own. This non-compliance can damage brand equity and compromise the customer experience. […]
Join Ansira’s SVP of Marketing Courtney Jane Acuff for a discussion with Canalys Chief Analyst Jay McBain on current trends that are impacting channel partner marketing today. They’ll cover inflection points happening now that impact B2B marketers ranging from the reality of a younger buyer and customer to the impact of the demise of the […]
Wondering how partner marketing programs have changed and how you might be able to future proof yours? Watch on-demand a replay of the 3rd annual virtual Channel Focus event session: Developing a State-of-the-Art Collaborative Marketing Program with your Channel Partners featuring Ansira’s SVP of Marketing & Product Marketing, Courtney Jane Acuff. The 2022 Channel Focus […]
Channel partners are a brand’s most important advocate. When they are empowered, it means more sales for you, the brand. But do your partners have the tools and intelligence they need to create the best possible customer experiences? Now more than ever, brands have to pay as much attention to their partners as they do their customers if they […]
National brands with distributed sales or indirect revenue streams often need assistance with local marketing efforts. Channel partners such as franchisees, distributors, or resellers may be the best at what they do, but most aren’t trained marketers. They need guidance and resources to successfully promote products and services to customers — and to market the […]
A conductor would never instruct every musician in the orchestra to play the same songs with the same notes at the exact same time. With little harmony or texture, the music would become a snooze fest, and patrons would leave the venue uninspired. So why do marketers run same-note campaigns across channels? Successful campaigns draw […]