Digital Marketing is multifaceted and contains many moving parts. Because of this, automotive dealers often struggle with figuring out where exactly to focus their digital marketing efforts and how to leverage their digital marketing tools strategically. John Houmis, Senior Vice President of Client Engagement and Experience, recently sat down for a Roundtable Q&A to address […]
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Web 3.0 and Digital Marketing
The evolution of Web 3.0 has accelerated significantly in the last 5-7 years, and we see no sign of that pace slowing. Here’s our POV on Web 3.0 and digital marketing.
Channel Focus is a leading community providing information to key executives running channel programs in the largest and most innovative IT and Telecom companies. Channel Focus events are recognized throughout the industry by Channel Leaders, bringing together experts to share the latest best practices and “how-to” information – Ansira is proud to be a contributing […]
The following information was sourced from Ansira’s The Channel Effect virtual event. For more session thought leadership, check out TheChannelEffect.com. All too often, legacy partner programs are designed to promote a single service or product. Attracting customers with sales, promotions, and direct marketing is important, but a customer’s journey does not stop at the point […]
The following information was sourced from Ansira’s The Channel Effect virtual event. For more session thought leadership, check out TheChannelEffect.com. Without direct consumer interaction, a powerful, large scale go-to-market strategy could miss the mark and yield mediocre results. Messaging that drives customers to points of sales is not always the same messaging needed to help […]
The shift to digital has made its impact on every area across the channel, especially within local marketing activation and brand-partner go-to-market strategies. While the value of activating digital channels is apparent at the corporate level, it’s imperative that this value is communicated AND demonstrated to the brand’s SMBs at the local level for ongoing success. Tune in to this instant access webinar, […]
Editor’s note: Ansira SVP, CX & Loyalty Mike Weaver recently joined experts at Forrester and Oracle for a webinar discussing loyalty and customer experience trends and strategies, which served as the foundation for this blog. – According to “Forrester Predictions 2021: Digitally Advanced Firms Will Have a Sustained Advantage Over Their Competitors,” we know that […]
Imagine you’re back in the year 2000 and I told you that in 20 years, you’d be using email marketing to not only fuel your business engine, but you’d be leveraging it to learn more about your audience as well. Mind blown, right? Now, here we are in 2021, and despite all of the digital […]
This Ansira webinar covers new automotive research based on qualitative interviews with senior marketing executives at premier auto manufacturers including BMW, Chevrolet, Ford, General Motors, Hyundai, Nissan, Subaru, Toyota, and Volkswagen. The research, conducted by Winterberry Group and sponsored by Ansira, looks at how automakers have been using data in new and innovative ways before […]
The automotive industry has long maintained a complicated relationship with the internet. Today, automakers have accelerated at unprecedented speed to leverage data to build, market and sell vehicles digitally. This research delves into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions […]