Customer Experience and Loyalty

The Loyalty Blueprint: Building (and Refining) A Personalized Loyalty Program

Personalization is key to enhance the overall customer experience and show customers you know them. But loyalty programs have evolved since the days of simple points offers and you need to continue to refine your program over the course of its maturity. Join SVPs of Client Partnership Karlyn Bentley and John Pedini as they sit down with Director of Product Marketing and host DeJuan Mahome to discuss some of the basic building blocks of a loyalty program, be it B2B, B2C, or B2B2C.

Key areas of conversation will include:
• A phased approach to loyalty
• How B2B and B2C programs are similar and how they can influence each other
• Modern incentives you can implement in your program