Cookies are going away! Wait. Oreos? Chocolate chip? Not that kind of cookie. Third-party identifiers, a.k.a. cookies, will be deprecated (no longer used) by Google starting in 2024; a target date that was most recently pushed back from 2023. Listen in to a recent fireside chat with DeJuan Mahome as he partners with Digital Guru and Sr. Director of Product Strategy, Josh Goodin, to walk you through what a cookieless future entails.
Key topics of conversation will include:
- What’s happening to cookies
- How to prepare for the cookie transition
- Automotive-specific impacts of disappearing cookies
- What to think about for the future
- Red flags to look for