Data + Insights

Build vs. Buy: How to Know Which is Best for You if You Need a CDP

It can seem like every enterprise marketer is talking about CDPs and what they can do for your team’s ability to understand the customer. But there are so many options that it can become paralyzing to even survey the CDP market. In this webinar, we want to help you better understand who will benefit the most from a CDP, their limitations, and the steps you can take to know if building your own custom solution is the best option for your organization.


Nick Ziech-Lopez
Sr. Director, Product Marketing

Sukumar Muthya
Sr. Vice President, Data and Insights