Customer Experience and Loyalty CX + Loyalty Strategy

7 Tangible Ways to Integrate Empathy into Marketing Campaigns Today EiQ 2023 Session Recording

In this presentation recording from EiQ 2023, Ansira’s VP of Strategy Renee Beard discusses the value of empathy in today’s email marketing campaigns. She touches on what empathy truly looks like when it comes to email marketing, how to connect with consumers on a deeper level, the ground rules for getting started, and seven practical ways to integrate empathy into your email strategy and avoid pitfalls. 

Be sure to check out this insightful take on empathy in marketing to help your brand create more thoughtful email communications and experiences for consumers. 

To download the playbook that was created based on this presentation recording, click here.