While today’s digital-first environment lends itself to a plentiful influx of data, understanding and effectively activating this data across the right digital channels doesn’t come as easily as organizations are not seeing results on a data-driven decision being made.
Tune in as Ansira is joined by guest speaker Cinny Little, Forrester Principal Analyst, to share proprietary research and a strategic roadmap for accelerating your decision-making process.
- How we can see data in a different light by looking at a decision-driven process rather than a data-driven process
- Why human intervention is important in a decision-making process
- Breaking down silos to create a holistic customer view and optimize digital experiences