Data + Insights

Level Up Your Google Analytics

Google Analytics can feel like a video game where you just can’t get past that boss level when trying to set up GA4. Level up your Google Analytics skills with our Google Whisperer Colleen Harris and host Erin Zaborac as they take you through more of the ins and outs of what you need to know to win.

We will show you all the cheat codes with a LIVE demonstration of these key areas:

  • Setting up Google Analytics 4, including the cheat code to pass events to the property automatically
  • Using Google Analytics reports to map out shopper journeys and engagement
  • Learn how campaign tagging is key to understanding the setup and impact of your digital campaigns
  • Find out what your data can do to influence your strategy