Performance Marketing

Rise of the Superfan, Ep. 3: Fan Impact on Pro Sports Scouting Today

Episode 3: Fan Impact on Pro Sports Scouting Today
Inspired by the shift in sports’ fan behavior during COVID-19, and seeing the recent return of sports in a new way, podcast host Joanna McNeil is joined by former MLB player and current professional scout of the St. Louis Cardinals, Kerry Robinson, and professional scout for the Dallas Cowboys, Eric Ellingworth. The group discusses the shift of Pro Scouting and fan engagement today, shares success stories, and what they expect for their teams in the future.

About Rise of the Superfan
Hosted by Ansira’s Head of Performance Marketing Joanna McNeil, the “Rise of the Superfan” podcast is reclaiming the passion for fandom and fan love of brands one episode at a time. Tune in as Joanna visits with big-name experiential brands about how they are nurturing personal connections and engaging with customers, especially during the pandemic, to create a culture of true brand fanatics.