Performance Marketing

2020 Subiefest World Record Attempt and Charity Drive

Subiefest, one of Subaru fans’ largest gatherings of WRX, WRX STI, Forester, Outback, and Crosstrek models looked a little different in 2020. Ansira’s Experiential Marketing team took this challenge in stride, teaming up with Subaru of America to pivot the event into a new type of drive-thru experience.

As a result, Subiefest successfully achieved a Guinness World Record for the largest parade of Subaru cars – with 1,751 Subaru cars in tow to break the record formerly held in Russia. The event also helped raise money for two Feeding America food banks, Los Angeles Regional Food Bank and Second Harvest Orange County. Subaru asked each car involved with the record to donate a minimum of $5.00, and Subaru matched every donation raised at the event.