Customer Experience and Loyalty Data + Insights Strategy Web Development

Balanced Innovation: Preserving Empathy in AI Advancement

In this brave new frontier where AI and other advanced technology is powering all things, how can we maintain humanness in the way consumers experience our brand(s)?

The answer is through a continuous cycle of listening, learning, and empathizing. This answer may sound simple, but the execution is a bit more involved. Brands must listen through data, power the algorithms to learn from that data, and infuse the pillars of empathy to AI-driven marketing outputs.

Join host DeJuan Mahome (Director of Product Marketing) as he connects with Amy Ochoa (SVP of Strategy), Renee Beard (VP of Strategy), and Mike Moore (Senior Director of Marketing Technology Platforms) to talk through how to create and maintain the human connection as you navigate the world of AI marketing technologies.