Performance Marketing

Rise of the Superfan, Ep 1: Subiefest

Episode 1: Subiefest
Subiefest is one of the largest annual gatherings of Subaru fanatics in the U.S. When the 2020 event required a pivot from their traditional exhibition to ensure attendee safety amid the pandemic, Ansira shifted gears to offer a unique, contactless drive-thru experience that made history while giving back to communities impacted by COVID-19. Subiefest World Record Attempt and Charity Drive also provided Subaru enthusiasts with an outlet to celebrate their love for the brand at a time when car events had been halted.

Listen in as podcast host Joanna McNeil, Ansira’s performance marketing guru, chats with Subaru’s Lauren Papasidero and Ansira’s Shane Hampson & Mark Shomaker to give a look into the making of the 2020 Subiefest World Record Attempt and Charity Drive and how it came to be such a record-breaking success, including:

  • The Guinness World Record for Largest Parade of Subaru Vehicles
  • Drive-thru experience with 2,200 cars in tow and 6,000+ attendees
  • Charity drive partnering with Feeding America to donate over 500,000 meals to local foodbanks
  • Generated a viral buzz across the country, garnering millions of media/social impressions, positive press, and a 1,851% increase in traffic to the Subaru Future Vehicles page.

About Rise of the Superfan
Hosted by Ansira’s Head of Performance Marketing Joanna McNeil, the “Rise of the Superfan” podcast is reclaiming the passion for fandom and fan love of brands one episode at a time. Tune in as Joanna visits with big-name experiential brands about how they are nurturing personal connections and engaging with customers, especially during the pandemic, to create a culture of true brand fanatics.