An industry survey revealed that Subaru’s perceived high service costs were deterring customers, despite their apparent willingness to pay more for superior service experiences. Ansira provided competitive pricing intelligence to that helped Subaru dealers gain confidence in their pricing strategies, leading to improved customer perception. CHALLENGE Consumer perception may not always be reality. Subaru previously […]
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This blog was written as a guest contribution by Ansira, originally published on Iterable – the growth marketing platform for cross-channel customer engagement. Download Iterable’s Personalization Playbook on Workflow Building for more on this topic. We saw quite a few firsts during the 2019 holiday season: The first-ever trillion-dollar holiday season, with total retail spending up […]
Google Analytics 4. We all know it’s here, and it’s really different from what we are used to. So much change in a tool we use all the time can make us feel like imposters and make it hard to complete the analytics tasks we’ve spent years mastering. On this journey to attribution, our Google Whisperer […]
Are you considering ways to personalize and optimize your website? Adobe Target Product Recommendations can be a powerful tool that allows you to serve relevant products, or other content, to your visitors based on their actions, attributes, and defined business rules. To get the most out of this personalization engine, it is important to spend […]
Moving a lead to an opportunity, for many small-to-medium B2C and B2B companies, is still heavily reliant on sales or business development reps reaching out to prospects to try and set a meeting – most often virtual versus in-person today, which is further complicating an already challenging sales cycle. One of the biggest initial challenges […]
Editor’s note: This post was originally published in November, 2018, and has been updated for comprehensiveness and relevancy pertaining to the importance of customer experience in today’s loyalty program landscape. – On average, a consumer belongs to 14.8 loyalty programs but is active in only about six or seven, according to The Loyalty Report 2019. Although gaining and retaining […]
We are living in a time of uncertainty, as both marketers and consumers, which has a bright side. There is so much opportunity to do right by customers and partners. As parts of the country open back up, albeit in limited capacities and with varying public policies, we lean into the concept of playbooks to […]
How can brands evolve their user experience (UX) design to be more accessible to all? In what ways can augmented reality (AR) enhance a brand’s mobile experience? Can we overcome cognitive bias in research and design? Why does the quest for speed hurt good design? Ansira team members learned the answers to these and other […]
In the quest to evolve customers into loyalists, brands are challenged to create engaging digital experiences at every touchpoint. Digital form must meet real-world function, with the goal of making every consumer interaction clear, concise, and contextually relevant. But some consumers — those with disabilities — require special considerations, as outlined in regulations such as […]
Many national brands with indirect sales channels such as franchisees, dealers, or resellers have allowed their channel marketing programs to run on autopilot. In truth, those programs — whether co-op, market development fund (MDF), or compliance — have the power to do much more. They just need some restyling. You and your partners can maximize […]