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Customer Experience and Loyalty CX + Loyalty Loyalty Marketing

The Ultimate Guide to Building Brand Loyalty in 2024

Regardless of the product or service a brand provides or the industry vertical(s) it serves, competing for and retaining brand loyalty from customers in a world with seemingly endless alternatives and a sometimes less than stellar economy has never been more challenging. While overcoming that obstacle may feel daunting at first, creating lasting brand loyalty […]

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CX + Loyalty Data + Insights

Creativity: The Last Unfair Advantage

Want more eyes on your brand? More clicks on “buy now”? The answer won’t be found in a spreadsheet. To quote the famous UK creative director, copywriter and author, Dave Trott, “Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.”  All other things being equal, it’s […]

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CX + Loyalty Loyalty Marketing Strategy

Winning Super Bowl LVII Strategies

The Super Bowl marketing playbook looks a little different from last year. From a major change in halftime sponsorship to ditching 30-second spots for influencer campaigns, brands adjusted to a shift in consumer mindset and the ever-evolving marketing landscape.

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CX + Loyalty Performance Marketing

Maximizing Email Readability with Live Text

Live text isn’t only clean to the eye, it also comes with a whole host of benefits, from dark mode rendering to avoiding lawsuits. Read on for our POV on the pros and cons.

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CX + Loyalty Data + Insights Uncategorized

Understanding Customer Data and Regulatory Compliances

We live in a world of data-driven marketing, and it is crucial to assess and reassess your customer data strategy to ensure compliance while serving customers as best as possible. Read on for a deep dive into the subjects to know.

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CX + Loyalty Loyalty Marketing

The Impact of a Less Than Stellar Economy on Brand Loyalty

Mixed messages on the economy are clearly impacting brand loyalty. How are spending habits changing and how should brands react to maintain customer loyalty?

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CX + Loyalty Strategy

Assessment: Are You Meeting the Needs of Your Customers?

The path to meeting customer expectations and driving additive value through customer experience (CX) is a challenge even for the world’s most beloved brands. We often see brands struggling to understand their capabilities in relation to driving experiences, and where to prioritize. Evolution and change to customer experience are best undertaken incrementally. Realistic expectations of […]

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CX + Loyalty

Customer Journey Mapping and Its Essential Place for Today’s Modern Marketer

Recently, the discussion of customer experience and experience design has been omnipresent, with marketers hyper-focused on creating the best experience for customers, thus competing not only within their industry but across industries. Never before has an auto brand experience compared to a QSR (quick-service restaurant) experience, for example, but that has changed, and it has […]

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CX + Loyalty Performance Marketing

What Does Apple’s Mail Privacy Protection Update Mean for Email Marketers?

Apple recently made waves at their Worldwide Developers Conference (WWDC 2021) with the announcement of new privacy advancements for iOS 15, iPadOS 15, macOS Monterey, and watchOS 8. As the world tuned in to the unveiling of enhanced protections in app permissions, Siri, and iCloud+, there was one feature that had email marketers on the […]

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CX + Loyalty Performance Marketing

Email Design Systems: Laying the Groundwork for Collaboration

Last year, Ansira was approached by Charter’s email team with a very intriguing challenge: to increase speed-to-market, enhance efficiencies, and improve email engagement and conversion—all at the same time. Bright-eyed, the team gathered in a room with a whiteboard, dry-erase marker, and countless ideas waiting to be brought to life. In the end, it was […]