Categories
Data + Insights Web Development

Website Search Insights: Competitive and Comparative Analyses

In our latest research endeavor, we delved into both competitive and comparative analyses to gain comprehensive insights into website search functionality. Through meticulous examination of Ansira’s competitors’ strategies and leading ecommerce platforms, we unearthed valuable trends and patterns. Our findings shed light on the evolving landscape of website search, offering actionable insights for optimizing user […]

Categories
User Experience Web Development

Unlocking the Power of Website Search

In today’s digital age, website search functionality plays a pivotal role in shaping user experiences. Whether it’s finding a product, exploring content, or seeking information, users rely on search to navigate websites efficiently. But what makes a website search truly effective? To uncover the answers, let’s delve into different aspects of the search design and […]

Categories
Data + Insights Local Marketing Activation

Google’s 2023 I/O Conference: The Future of Search, Data, and Websites

Google I/O, their annual developer conference, was held on May 10 in Mountain View, California. This is the time for Google to highlight new product developments and where the future of their products is headed. There can be an overwhelming amount of data from this conference, and it can be difficult to understand how Google’s […]

Categories
CX + Loyalty Dealerships Local Websites and Marketing User Experience

Enhance Your Dealership Website Homepage: A Case Study on Consumer Engagement

Why Is This Important? All companies strive to attract high-quality traffic to their website that not only engages but also converts into product sales. By assessing various elements such as page layout and widget engagement, this case study highlights a set of best practices for automotive dealer website homepage design elements. The Challenge Develop a […]

Categories
Digital Marketing Local Websites and Marketing User Experience Web Development

The Importance of Optimizing Your Website for Mobile

Mobile device usage is at an all-time high. Most of us always have our device within arm’s reach. This device convenience means it is as crucial as ever for businesses to ensure their mobile website has everything site visitors need. To underscore the point, in Quarter 4 of 2023, nearly 70% of the traffic to […]

Categories
Local Marketing Activation Strategy Web Development

5 Effective Ways to Modernize Your Auto Dealer Website

Having a strong online presence is crucial for automotive dealerships to stay competitive. Your website is often the first point of contact for potential customers, and it plays a significant role in influencing their purchasing decisions. To thrive in the modern automotive industry, it’s essential to modernize your auto dealer website to provide an exceptional […]

Categories
Local Marketing Activation Strategy User Experience Web Development

Enhancing the User Experience on Your Website

In today’s landscape improving user experience (UX) can have a remarkable effect on your business’s growth. It’s no secret that websites now serve as virtual storefronts, it becomes crucial to grasp the significance of UX and apply effective strategies. Join us as we delve into the essential elements of elevating user experience on your website, […]

Categories
CX + Loyalty User Experience Web Development

Simplified Search Results Drive Details Page Engagement

The Search Results page of a website plays a critical role in guiding shoppers to products based on their preferences. After listening to customer feedback, Ansira launched a redesign of its website platform aimed at simplifying the page’s layout and enhance its usability, ultimately resulting in increased website engagement.   CHALLENGE The Search Results page of […]

Categories
Data + Insights Digital Marketing Strategy

Overcoming Barriers to GenAI Adoption

Generative AI (GenAI) has dominated the conversation over the past year, thanks to its rapid and transformative growth. It’s considered one of the most significant technological advancements since the launch of the smartphone in 2007. Much like the internet and social media, AI presents a substantial opportunity for companies, enterprises, and service providers.   Forrester, a […]

Categories
Channel Data Management Channel Partner Marketing Strategy

Inflection Points: Evolving Partner Marketing Strategies

The following information was sourced from Ansira’s monthly webinar series. Click here to watch the recording – a must see for all channel partners!    Channel partners are expressing high confidence in their ability to drive revenue growth and profit in 2024. According to a Canalys poll among a sample of 200+ of Candefero’s partner community, […]